Overview
The online retail landscape is being reshaped by social media. Customer recommendations and complaints – the so-called referral economy – on Facebook, Twitter, blogs and ecommerce sites are influencing buying decisions, customer service priorities, research and development of new products and, of course, the way retail brands communicate with their customers. This intensive one-day workshop demonstrates the best practice techniques and approach to listening to, learning from and connecting with a new breed of social customer.

Who Should Attend
This workshop is geared for retail and commerce professionals from the fields of PR, marketing, customer service, internal comms, ecommerce, web design and brand management.

What You Will Learn
This workshop will instill the current best practice in social commerce, including how to:
-  Listen and monitor social media communities
- Gain insight from customer recommendations
- Facilitate social media customer service
- Approach social media as a sales channel
- Build a social media content strategy
- Value the power of new social technologies including the mobile experience

About the Trainers
The Social Commerce workshop is taught by Social Media Influence co-founder Matthew Yeomans. A journalist and consultant, Matthew has provided social media training to major retail brands like Lloyds Banking Group and Tesco and he has written and documented the best practice social commerce being shown by Dell, Starbucks and Huggies for the likes of The Big Money and AdAge.

What Clients Say:
“The training sessions blended Matthew’s experience as an accomplished journalist, genuine social media maven, and as an event organiser and speaker. They were appreciated. And they worked. “
- Chris Reed, Managing Partner, Brew Digital

“Matthew’s brought a journalist’s perspective to the social web, which, when earned attention is the order of the day, is one of the most valuable points of view to have.”
- Antony Mayfield, Founding Partner, Brilliant Noise

Contact matthew at socialmediainfluence.com or call 07949 830256 for more information.