Workshop Details:

Date: September 14, 2011

Time: 9am – 5pm

Location: Progressive Training and Development, Southwark

Capacity: 12

Price: £350 + VAT

Total: £420

Overview

Today’s communications professionals have the ability to reach a global audience with a single Tweet. But so too to do your biggest rivals and critics. It very much is a published or be damned world we live in. In the always-on world of social media communication core editorial skills help brands build successful engagement with their target audiences and community given them information that is useful, informative and entertaining.

Who Should Attend

This workshop is specially geared for PR, marketing and internal comms professionals with responsibility to run online and social media sites.

What You Will Learn

This one day editorial training workshop will teach communicators the basics of thinking like a social media editor including:

- identifying what makes a good story
- understanding how to make content shareable and discoverable
- How to unlock the newsworthy content stored in-house
- Why you need an editorial schedule
- How to identify the digital media story-telling tools that are right for your story
- What mix of professional and in-house content is right for your brand and company

About the Trainers

Think Like an Editor is taught by veteran journalists and social media trainers with a combined 30 years-plus of newsroom experience. Matthew Yeomans and Bernhard Warner have written for Reuters, Time, The Guardian and The New York Times, to name just a few. They have taken this experience to the corporate world, training companies in effective communications using the latest social media publishing and digital broadcast tools. They have also taught journalism to post-graduates and undergraduates at New York University, Cardiff University School of Journalism and John Cabot University, Rome.

What Clients Say:

“I’ve attended umpteen social media conferences, forums, webinars and courses and nothing comes close to your course yesterday.”

- Lorraine Forrest-Turner, Content Editor, HPS Group

“The training sessions blended Matthew’s experience as an accomplished journalist, genuine social media maven, and as an event organiser and speaker. They were appreciated. And they worked. “

- Chris Reed, Managing Partner, Brew Digital

“Matthew’s brought a journalist’s perspective to the social web, which, when earned attention is the order of the day, is one of the most valuable points of view to have.”

- Antony Mayfield, Founding Partner, Brilliant Noise

Contact training@socialmediainfluence.com for detailed information on the workshop. If you can’t make this date but would like to book a later date, let us know.

Cancellation Policy: Due to the small number of places on this workshop we can’t accept cancellations once you have registered.