Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Archive by Tags

Articles tagged with: yahoo

Yahoo files patent for influence-based advertising
June 18, 2013 – 8:31 am | No Comment
Yahoo files patent for influence-based advertising

Yahoo has filed a patent that could see markers bid against one another to target the most influential social audiences.

Yahoo to buy Tumblr for $1.1bn
May 20, 2013 – 10:39 am | No Comment
Yahoo to buy Tumblr for $1.1bn

Is Yahoo about to reinvent itself?

With 10 billion ads served in May, online video becoming a favorite with ad men
June 20, 2012 – 5:42 am | No Comment
With 10 billion ads served in May, online video becoming a favorite with ad men

It wasn’t long ago that the cover of the TIME Magazine person of the year issue featured a computer monitor with the word “You,” lauding the ingenuity and creativity of the average internet user who posted and watched videos on something called YouTube. That was at a time, however, when online video ad spending clocked less than $500 million annually and the total number of unique video users was less than 80 million.

Social SEO: a helpful guide to boost your online visibility
November 21, 2011 – 12:15 pm | 2 Comments
Social SEO: a helpful guide to boost your online visibility

Last week I was asked to deliver a presentation on social SEO and what Google’s search formula tweaks now mean for brands and organizations looking to boost their visibility. This is a rapidly evolving issue, but there are some enduring points here that all organizations (and journalists too!) should keep in mind. Hopefully this guide will help you.

Guest analysis: where to find value in open strategies
June 1, 2011 – 3:29 pm | No Comment
Guest analysis: where to find value in open strategies

I’ve been exploring some of the implications of openness at large scale and identifying how value is created. One way to think about that is by positioning openness and empowerment against control and ownership.

Facebook on pace to serve 1.3 trillion display ads this year
May 5, 2011 – 7:52 am | No Comment
Facebook on pace to serve 1.3 trillion display ads this year

We’re actually being slightly conservative here, given the new data from comScore. Incredibly, Facebook served up about one in every three online display ads served in the U.S. And that was just for Q1, a seasonally slow quarter.

Social deals roundup: LivingSocial leads banner week
April 8, 2011 – 7:15 am | No Comment
Social deals roundup: LivingSocial leads banner week

What’s hot in social media investment this week? Social commerce, crowdsourced content hubs, apps specialists and, yes, social media monitoring. This week’s freshly funded startups brought in a combined $409.9 million, thanks mainly to SocialLiving’s massive $400 million haul.

Social media funding: Topsy’s search turns up $15 million
March 25, 2011 – 4:29 pm | One Comment
Social media funding: Topsy’s search turns up $15 million

Topsy provides a real-time search engine for social networking sites with particular focus on Twitter. It works through content and relevancy keywords, then it rates the discussion based on the influence and reach of the participating users. This, the company proclaims, is the forefront of Search 2.0.

Start-up spotlight: askalo builds social user base for hyper-local Q&A
December 9, 2010 – 11:43 am | One Comment
Start-up spotlight: askalo builds social user base for hyper-local Q&A

What does it take to build a fully-functional social network from scratch? Users, and lots of them. But how do you convince the public that this new network is worth their time? For askalo, the new location-based Q&A network, the key is to hit the social niche with a game-based pitch. And, to go hyper-local.

Why Facebook Messages matters
November 16, 2010 – 9:29 am | No Comment
Why Facebook Messages matters

Facebook is the first to say its new communications platform, Facebook Messages, is not email, nor is it some kind of “email killer.” Maybe not. Still, the web’s biggest email providers, Google, Yahoo, Microsoft and AOL, should be quaking today.