A few weeks ago, the social media chatter around Nestlé was, not surprisingly, all about chocolate and Nespresso. Today, it’s Greenpeace, rainforests and orangutans. Mike Schwede at Orange8 neatly illustrates here the shift in sentiment against Nestlé since Greenpeace started its Kit Kat pressure campaign a week ago.

That’s what we’re pondering this morning after the New York Times swept in to confirm an old-ish story circulating online that Apple CEO Steve Jobs has been answering occasional customer queries on the sly. Ironically, Jobs didn’t respond to a NYT email asking him to comment on his commenting.

Great work by Scott Douglas, who puts together this presentation on what could be the most successful social media pressure campaign yet: Greenpeace’s hijacking in recent days of Nestlé’s Facebook page on the way to getting the confectioner to drop its ties to an Indonesian palm oil supplier.

A year ago, those charmers at Ryanair dismissed all bloggers as “lunatics” and “idiots” after getting caught in a row with one blogger over a booking glitch on the airline’s site. Fast-forward a year and the low-fares flyer tells New Media Age it’s rethinking all this fuss about social media and that it will now be taking its first steps in social media engagement. Very limited first steps, that is.

That’s the latest warning from Twitter spelling out in more detail what it considers to be unacceptable behavior in its effort to rid the micro-blogging platform of spam. This includes aggressively following and unfollowing other Twitter accounts. Be forewarned: it is an offense that will get you booted from the network.

It may prove to be the most successful social media influence campaign yet: Greenpeace and its supporters invaded Nestlé’s Facebook page last week, posting thousands of attack messages charging that every KitKat candy bar Nestlé makes threatens the habitat of orangutans and other threatened rainforest species.

… as he eyes up a potential target to acquire? We’ve been pondering this idea for a while now, ever since Kraft acquired one of Britain’s most beloved brands, Cadbury, in January, a deal we referred to as the “first mega-merger of the Facebook era.”

Lager lovers and the Cannes Film Festival may sound like a mismatch, but don’t tell that to AB InBev, the marketers of Belgian brew Stella Artois. The beer maker has been talking to the …

It’s not every day that a brand turns its most loyal followers into angry protesters. But Nestlé has done just that through its Facebook engagement.

That’s the demographic breakdown arrived at by Muhammad Saleem who looked at Twitter usage since its inception, producing for Mashable a fascinating infographic.