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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: twitter

As strike looms, British Airways launches Twitter charm offensive
March 15, 2010 – 9:02 am | 15 Comments
As strike looms, British Airways launches Twitter charm offensive

Strikes by British Airways employees famously cause chaos. Think back to this Christmas and in August, 2005. (There are more examples, no doubt.) But this time, BA seems much better prepared, finding replacement staff and …

Psst, building a social media presentation…?
March 12, 2010 – 1:40 pm | 3 Comments

…to impress the boss, a client or room-full of curious suits. Then you might want to look at this social media presentation from Stefano Principato posted to Slideshare earlier this week. It has a little …

Bursting the 90-9-1 “rule” of online community
March 12, 2010 – 12:25 pm | 7 Comments
Bursting the 90-9-1 “rule” of online community

If you’re not familiar with the 90-9-1 explanation of online community engagement/participation, it goes something like this:

Chevrolet makes a social statement for SXSW.
March 11, 2010 – 10:58 am | 13 Comments
Chevrolet makes a social statement for SXSW.

Spring is just around the corner so brace yourself for a new slew of auto social media driving trips all geared to give real people a chance to put [insert your auto brand model here] …

Welcome to Twitter. Population: 15 million zombies
March 11, 2010 – 9:53 am | 4 Comments
Welcome to Twitter. Population: 15 million zombies

That’s the latest scary assessment of Twitter usage metrics, courtesy of Web security firm Barracuda Networks. The security specialist says they looked at Twitter’s 19 million accounts and determined nearly four out of five (or, …

Vodafone is reading your Tweets. Lucky you!
March 10, 2010 – 11:08 am | One Comment
Vodafone is reading your Tweets. Lucky you!

Mobile phone carriers aren’t exactly popular with their customers these days. Billing disputes, service gripes and the like triggered a chart-topping 37,477 registered complaints in the U.S. last year, America’s Better Business Bureau reports, making …

The viral video that could sink the Prius
March 10, 2010 – 9:57 am | One Comment
The viral video that could sink the Prius

Toyota this morning is facing fresh demands for a mandatory recall, this time of its wildly popular hybrid, the Prius. The calls are mainly coming from members of the public (and automotive columnists too) inĀ  …

Fashion brand ASOS turns heads with Twitter
March 9, 2010 – 11:40 am | One Comment
Fashion brand ASOS turns heads with Twitter

Online fashion retailer ASOS is one of the most social savvy of brands. It has over 230,000 followers combined signed up to its Facebook, Bebo and MySpace pages, and nearly 30,000 more tuning in regularly …

Do the haters outnumber lovers on Twitter?
March 8, 2010 – 10:54 am | 5 Comments
Do the haters outnumber lovers on Twitter?

Speak to any corporate comms honcho and they’ll tell you de-fuzing a Twitter #fail storm can be not just a PR headache, but can really sink the brand’s reputation. On the flip side, there’s no …

Watchdog to patrol social media campaigns
March 8, 2010 – 9:33 am | 5 Comments
Watchdog to patrol social media campaigns

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.