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Articles tagged with: twitter

The 10 biggest #fails of 2013 (and what you can learn from them)
December 20, 2013 – 9:59 am | No Comment
The 10 biggest #fails of 2013 (and what you can learn from them)

It’s a time for personal reflection and giving thanks, so spend a few moments reflecting on how thankful you are you weren’t involved in these social disasters.

Which network really rules the roost when it comes to engagement?
December 19, 2013 – 11:03 am | No Comment
Which network really rules the roost when it comes to engagement?

A new Engagement Index offers insight into where marketers should direct their efforts.

Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again
December 18, 2013 – 9:12 am | No Comment
Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again

Over 60% say they regularly use social media while watching TV, representing a valuable opportunity for marketers.

Infographic: 2013 in social media
December 17, 2013 – 7:51 am | No Comment
Infographic: 2013 in social media

As 2013 draws to a close, what’s the state of play with social media networks?

Is a single tweet really worth $1 million?
December 16, 2013 – 9:49 am | No Comment
Is a single tweet really worth $1 million?

A Dutch ad agency wants to raise a million dollars by auctioning off a single tweet. A good idea in theory, but can it work in practice?

Budweiser uses vintage appeal of KNITTING in responsible drinking campaign
December 2, 2013 – 10:20 am | No Comment
Budweiser uses vintage appeal of KNITTING in responsible drinking campaign

Budweiser UK is turning tweets into festive jumpers to promote responsible drinking this holiday season.

Familiar with Polyvore? You should be – it’s driving 20% of all social commerce
November 22, 2013 – 9:43 am | No Comment
Familiar with Polyvore? You should be – it’s driving 20% of all social commerce

Move over Facebook, there’s a new commerce contender in town.

UK emergency services can now sound the alarm through Twitter
November 20, 2013 – 9:06 am | No Comment
UK emergency services can now sound the alarm through Twitter

Organizations in Britain and now able to reach followers in times of crisis directly through Twitter’s alert feature.

Infographic: How to harness the power of the hashtag
November 19, 2013 – 7:51 am | No Comment
Infographic: How to harness the power of the hashtag

Just how does the humble hashtag work to boost brand recognition and drive user engagement?

Major brands buddy up for bizarre but brilliant Twitter conversation
November 18, 2013 – 9:06 am | No Comment
Major brands buddy up for bizarre but brilliant Twitter conversation

An incident of social customer service took a surreal turn last week as a number of brands buddied up to create a conversation the likes of which has never been seen before on Twitter.