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The business of social media marketing, storytelling and gamification

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Social media meets social responsibility.

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Articles tagged with: starbucks

Starbucks launches ‘Tweet-a-Coffee’ for instant caffeine-based altruism
October 30, 2013 – 8:58 am | No Comment
Starbucks launches ‘Tweet-a-Coffee’ for instant caffeine-based altruism

Starbucks has become the latest company to explore Twitter as an ecommerce platform, launching its new Tweet-a-Coffee program, which enables gift certificates to be exchanged via tweets.

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Bon appétit? Just 10 brands account for majority of social media food conversations
June 19, 2013 – 7:48 am | 2 Comments
Bon appétit? Just 10 brands account for majority of social media food conversations

Food brands are major players in the social sphere, but a new report shows that they’re not engaging their audience as effectively as they could be

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Social commerce spotlight: LivingSocial’s Starbucks offer smashes daily deals records
September 7, 2012 – 10:18 am | One Comment
Social commerce spotlight: LivingSocial’s Starbucks offer smashes daily deals records

LivingSocial was no doubt confident that its $5 for $10 worth of Starbucks offer on Wednesday would be a hit. Did they expect it to become the best-selling daily deal offer ever, though? Who knows, but the deal smashed all the records in the four-year-old daily deal industry’s history.

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The Multiplier effect of the Facebook Newsfeed
July 28, 2011 – 12:04 pm | No Comment
The Multiplier effect of the Facebook Newsfeed

It may just be that the Newsfeed, and not the fanpage, is the most valuable real estate on Facebook for marketers. So says new research jointly produced by Facebook and comScore that shows Facebook users are 40-150 more times more likely to consume branded content in the Newsfeed than they are by going to the fanpage. And, thanks to the power of the Newsfeed there’s a new way to calculate your potential social media reach.

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Social and mobile driving not just e-commerce, but entire retail sector: SMI 2011 spotlight
May 17, 2011 – 9:36 am | No Comment
Social and mobile driving not just e-commerce, but entire retail sector: SMI 2011 spotlight

Online commerce is one of the few bright spots in retail, once again showing it’s the fastest growing segment in the sector. And what’s the fastest growing part of online commerce? It’s a two-part answer: social- and mobile-commerce, new studies once again show.

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What the past tells us about the future of Facebook, Groupon and Twitter
January 13, 2011 – 4:26 pm | 5 Comments
What the past tells us about the future of Facebook, Groupon and Twitter

The news that both Facebook and LinkedIn are preparing to take their shares public has created a froth of both investor and media excitement. Facebook’s projected $50 billion valuation would be more than Starbucks and Dell. Combined! And the head-scratching headlines don’t end there.

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Tapping the social web to perfect products, streamline business
December 15, 2010 – 12:00 pm | 3 Comments
Tapping the social web to perfect products, streamline business

Ah, if it were only that easy. In truth, companies are still playing lip service to the practice of “social co-creation,” or using social media to tap your customer base for innovative ideas, new research has found.

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The Social Media Sustainability Index
November 16, 2010 – 3:18 pm | 10 Comments
The Social Media Sustainability Index

General Electric, IBM, Starbucks, Ford and Dell lead the way in social media communications when it comes to talking about sustainability and CSR. That is the conclusion of a new in-depth SMI special report, the first-ever ranking of how the world’s largest companies communicate their CSR initiatives via social media. Called the Social Media Sustainability Index, it is researched and written by social media sustainability specialists Custom Communication.

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Social Media Screw Ups – A History
October 5, 2010 – 1:46 pm | 14 Comments
Social Media Screw Ups – A History

Our editorial and social media training partner, Custom Communication, has gone back through six years of social media and compiled a visual narrative of company misadventures with bloggers, tweeter and other social media voices.

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What China can teach the world about social commerce
September 29, 2010 – 10:29 am | No Comment
What China can teach the world about social commerce

With a potential market of 108 million online shoppers, China is an e-commerce force to be reckoned with. With an extremely young, social media-savvy net population, it’s become a social commerce force as well.

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