That’s the conclusion of the latest comScore study which finds that women spend far more time than men online connecting with their social network of friends and acquaintances. Perhaps that’s not surprising until you consider that women, on average, spend roughly 90 minutes more per month on social networks than men. That amounts to 5.5 hours/month for women on the likes of Facebook, Twitter and YouTube compared to about 4 hours for men.

Can social media spring-cleaning be a good thing? Coca-Cola in the UK, it is reported, is slashing the number of official websites for its brands in order to streamline consumers’ social media experience. This raises the questions: Can too much online presence for a brand make for a clunky and confusing user experience? And, is it ever okay for a brand to decide where its fans should hang out online?

We may very well look back on yesterday’s Facebook privacy climb-down as a turning point in the very nature and function of social networks. Bowing to public pressure, the social networking heavyweight will introduce in the coming days new privacy guidelines that could very well lead to a whole lot less sharing of our private photos, videos, status updates and favorite links. And yet for such a landmark policy change, nobody seems to be happy with the changes.

We’re pretty sure that Twitter has transformed before our very eyes over the last 12 months. Way back in, oh, May 2009 we followed a smallish group of friends, contacts and people whose opinions we respected so that we could enjoy a slice of their life and thoughts as expressed in nice 140 character digestible bites.

Come earnings season, executives will turn to any rosy metric they can find in the financial statement to placate restless investors, particularly during an economic downturn like the one we’re in. All kinds of calculations …

Every day, quick bursts of highly targeted medical information are pumped into the Twitterverse, oblivious to most of us goof-offs blithely in search of the latest iPad reviews and Justin Bieber gossip.

Facebook usage statistics continue to grow at an impressive rate, giving it Google-like momentum. And we’re not just talking about the 400 million users, 70 language versions and its universe of 500,000 active applications. Consider these figures, courtesy of Website Monitoring blog.

That’s the demographic breakdown arrived at by Muhammad Saleem who looked at Twitter usage since its inception, producing for Mashable a fascinating infographic.

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.

The U.S. Department of Defense has a social media policy, and yet seven out of 10 American companies – and nearly eight out of 10 British firms – do not. With that in mind, I …