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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: Social networks

Watchdog to patrol social media campaigns
March 8, 2010 – 9:33 am | 5 Comments
Watchdog to patrol social media campaigns

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.

The 10 commandments of corporate Tweeting
March 5, 2010 – 12:49 pm | 6 Comments
The 10 commandments of corporate Tweeting

The U.S. Department of Defense has a social media policy, and yet seven out of 10 American companies – and nearly eight out of 10 British firms – do not. With that in mind, I …

Facebook hits a demographic tipping point
March 4, 2010 – 1:41 pm | 3 Comments
Facebook hits a demographic tipping point

At 400 million members, Facebook is a global force – as mainstream as it gets. And it’s poised to get a whole lot bigger.

Why does an insurer care if we “friend” the boss?
February 26, 2010 – 9:28 am | 5 Comments
Why does an insurer care if we “friend” the boss?

Here’s one for Ms. Manners, or her geeky equivalent: Is it ever proper etiquette to “friend” the boss on Facebook?

Mining social networks for dirt on your customers
February 19, 2010 – 9:44 am | 4 Comments
Mining social networks for dirt on your customers

A sign of a progressive, social media-savvy company, or an intrusive breach of trust between brand and customer? The debate is occurring within companies every day: how do we responsibly use social media to learn …

The graying of Facebook
February 17, 2010 – 10:47 am | 6 Comments
The graying of Facebook

Facebook got its start at Harvard University and MySpace has cultivated its image as a tool for aspiring rock stars. No wonder the image of the social networker has tended to be younger than the …

Battle for social search dominance heats up
February 16, 2010 – 11:33 am | 4 Comments
Battle for social search dominance heats up

Facebook is encroaching Google’s prize turf: search. More and more, people you know and trust are directing online traffic, as opposed to clever algorithms. Clearly, search is going social.
In one area it has already caught …

How long can a headless MySpace rock on?
February 11, 2010 – 4:55 pm | 4 Comments
How long can a headless MySpace rock on?

After less than 10 months on the job, MySpace CEO Owen Van Natta has resigned, leaving the Rupert Murdoch-owned social network once again headless.
MySpace is already in a heap of trouble.

Has Facebook hit the Great Wall?
February 10, 2010 – 9:09 am | No Comment
Has Facebook hit the Great Wall?

Digital media analysts Brian Solis and Vincenzo Cosenza offer us the fruits of their expertise in “The State of Social Media Around the World 2010,” a new look at the social media world rife with …

Social networks infantilise ur brain lolz
February 25, 2009 – 12:58 pm | One Comment
Social networks infantilise ur brain lolz

Mainstream media and specialist blogs alike are picking up on this nugget from neuroscientist Lady Greenfield, who suggests that the use of social networks can negatively influence the connections in one’s brain, resulting in “short …