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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: Social networks

When it comes to social networking, women rule
July 29, 2010 – 7:59 am | 17 Comments
When it comes to social networking, women rule

That’s the conclusion of the latest comScore study which finds that women spend far more time than men online connecting with their social network of friends and acquaintances. Perhaps that’s not surprising until you consider that women, on average, spend roughly 90 minutes more per month on social networks than men. That amounts to 5.5 hours/month for women on the likes of Facebook, Twitter and YouTube compared to about 4 hours for men.

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Coke’s Social Media Focus: Virtuous or Meddling?
June 14, 2010 – 10:42 am | 2 Comments
Coke’s Social Media Focus: Virtuous or Meddling?

Can social media spring-cleaning be a good thing? Coca-Cola in the UK, it is reported, is slashing the number of official websites for its brands in order to streamline consumers’ social media experience. This raises the questions: Can too much online presence for a brand make for a clunky and confusing user experience? And, is it ever okay for a brand to decide where its fans should hang out online?

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The people have spoken: “sharing” is doomed
May 27, 2010 – 2:25 pm | One Comment
The people have spoken: “sharing” is doomed

We may very well look back on yesterday’s Facebook privacy climb-down as a turning point in the very nature and function of social networks. Bowing to public pressure, the social networking heavyweight will introduce in the coming days new privacy guidelines that could very well lead to a whole lot less sharing of our private photos, videos, status updates and favorite links. And yet for such a landmark policy change, nobody seems to be happy with the changes.

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Twitter deconstructed: media beast or social network?
May 6, 2010 – 9:24 am | 7 Comments
Twitter deconstructed: media beast or social network?

We’re pretty sure that Twitter has transformed before our very eyes over the last 12 months. Way back in, oh, May 2009 we followed a smallish group of friends, contacts and people whose opinions we respected so that we could enjoy a slice of their life and thoughts as expressed in nice 140 character digestible bites.

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Forget EPS, how did your portfolio do on Facebook last quarter?
April 22, 2010 – 3:11 pm | 5 Comments
Forget EPS, how did your portfolio do on Facebook last quarter?

Come earnings season, executives will turn to any rosy metric they can find in the financial statement to placate restless investors, particularly during an economic downturn like the one we’re in. All kinds of calculations …

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Breaking the rules, one life-saving Tweet at a time
March 31, 2010 – 2:01 pm | 6 Comments
Breaking the rules, one life-saving Tweet at a time

Every day, quick bursts of highly targeted medical information are pumped into the Twitterverse, oblivious to most of us goof-offs blithely in search of the latest iPad reviews and Justin Bieber gossip.

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The Facebook “5 billion” and the apps economy
March 30, 2010 – 1:00 pm | 4 Comments
The Facebook “5 billion” and the apps economy

Facebook usage statistics continue to grow at an impressive rate, giving it Google-like momentum. And we’re not just talking about the 400 million users, 70 language versions and its universe of 500,000 active applications. Consider these figures, courtesy of Website Monitoring blog.

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Twitter user: more likely to be female, never went to college, with kids
March 19, 2010 – 10:59 am | 4 Comments
Twitter user: more likely to be female, never went to college, with kids

That’s the demographic breakdown arrived at by Muhammad Saleem who looked at Twitter usage since its inception, producing for Mashable a fascinating infographic.

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Watchdog to patrol social media campaigns
March 8, 2010 – 9:33 am | 5 Comments
Watchdog to patrol social media campaigns

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.

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The 10, erm 11, commandments of corporate Tweeting
March 5, 2010 – 12:49 pm | 7 Comments
The 10, erm 11, commandments of corporate Tweeting

The U.S. Department of Defense has a social media policy, and yet seven out of 10 American companies – and nearly eight out of 10 British firms – do not. With that in mind, I …

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