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The business of social media marketing, storytelling and gamification

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Articles tagged with: social media

Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again
December 18, 2013 – 9:12 am | No Comment
Second screen study shows 72% of viewers engaging with a show’s social media are encouraged to watch again

Over 60% say they regularly use social media while watching TV, representing a valuable opportunity for marketers.

Infographic: 2013 in social media
December 17, 2013 – 7:51 am | No Comment
Infographic: 2013 in social media

As 2013 draws to a close, what’s the state of play with social media networks?

Amazon bucks the social commerce trend by breaking the rules
December 13, 2013 – 9:09 am | No Comment
Amazon bucks the social commerce trend by breaking the rules

Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.

How does social media affect tech purchasing? Conflicting reports battle it out
December 11, 2013 – 9:43 am | No Comment
How does social media affect tech purchasing? Conflicting reports battle it out

It seems the industry can’t agree on how important social media is in the tech-buying process. What role will it play in the future?

Infographic: Should you post that holiday update?
December 10, 2013 – 8:14 am | No Comment
Infographic: Should you post that holiday update?

Don’t end up on the social media naughty list this holiday season, consult this handy flowchart before you post that festive update.

After the chaos of Cyber Monday, what role did social really play in driving sales?
December 4, 2013 – 9:31 am | No Comment
After the chaos of Cyber Monday, what role did social really play in driving sales?

Social media barely played a supporting role in driving online sales this holiday shopping weekend, but findings suggest it may be playing a greater part elsewhere.

Google files patent that could see robots running your social media
November 28, 2013 – 9:27 am | No Comment
Google files patent that could see robots running your social media

Maintaining social media relationships is set to become even more effortless thanks to proposed robot ‘helpers’

Social media jobs will become obsolete within a decade, report predicts
November 27, 2013 – 8:40 am | No Comment
Social media jobs will become obsolete within a decade, report predicts

Social media experts face redundancy within the decade as the already socially-savvy youth market enters the workforce.

Pepsi scores own goal as ‘light-hearted’ anti-Ronaldo campaign causes outrage on Facebook
November 25, 2013 – 9:37 am | No Comment
Pepsi scores own goal as ‘light-hearted’ anti-Ronaldo campaign causes outrage on Facebook

Pepsi’s football foul has led to some less-than-desirable publicity on Facebook.

UK emergency services can now sound the alarm through Twitter
November 20, 2013 – 9:06 am | No Comment
UK emergency services can now sound the alarm through Twitter

Organizations in Britain and now able to reach followers in times of crisis directly through Twitter’s alert feature.