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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: social media

Coca Cola’s fans first approach in social communities
February 17, 2010 – 8:13 am | 6 Comments

Each week we’ll be on the look out for the best social media in action presentations so that we can share with you and create an easy to find directory for Social Media Influence readers …

Twitter moves on integrated real-time search
February 19, 2009 – 11:00 am | No Comment
Twitter moves on integrated real-time search

Biz Stone has blogged about Twitter’s plans to integrate real-time search into the central Twitter service, saying that a small random subset of people will see Search and Trends in their signed-in home pages, looking …

Guest Column: Successful Marketing in a Contracting Economy
February 16, 2009 – 5:24 pm | 2 Comments

It’s the question that is keeping the management of all companies awake at night: is there a single, cost-effective investment that can help grow a business even as the whole global economy is contracting?

The misguided search for an ‘iTunes for news’
January 14, 2009 – 10:58 am | No Comment
The misguided search for an ‘iTunes for news’

David Carr at The New York Times wishes someone would develop a media business model which would do for news what iTunes has done for the music industry. Seamus McCauley responds:
“… the analogy with iTunes is desperate, misleading, unhelpful, …

Need a job? Twitter’s hiring
December 17, 2008 – 11:52 am | No Comment
Need a job? Twitter’s hiring

Twitter’s looking for a business product manager. Michael Arrington at TechCrunch sees it as the first step in Twitter’s plan to ramp up revenue, adding:
“Most startups in this position simply sell themselves before it becomes …