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Articles tagged with: social media strategy

The first social media Olympics
April 20, 2012 – 12:30 pm | No Comment
The first social media Olympics

The International Olympic Committee has launched a new social media hub that aggregates social media conversations by and about the athletes taking part in this summers London Games.

To illustrate the effect social media is likely to play in global interaction with the games, the IOC also produced this infographic.

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What banks have learned about social media strategy
April 5, 2012 – 3:01 pm | No Comment
What banks have learned about social media strategy

Banks like BBVA, Bendigo and Adelaide, BNP Paribas and VanCity have proved themselves leaders in social media sustainability strategy. Their approaches could help David Cameron’s Big Society Capital.

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Companies to spend more on social media, but not always sure why
September 30, 2010 – 10:31 am | One Comment
Companies to spend more on social media, but not always sure why

Companies plan to invest more in social media next year, a new Econsultancy survey shows. That’s the promising bit. The less inspiring part? Not all of these companies actually know how they are going to track this investment. This comes even as a new report shows how one aspect of social media spend – a Facebook strategy – really does have a pay-off.

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Unmasking of The Stig sends chatter racing through social media
September 2, 2010 – 9:31 am | 2 Comments
Unmasking of The Stig sends chatter racing through social media

The wait is over, Top Gear fans. The long-running speculation about The Stig’s true identity is now revealed. Regardless of who he actually is (cough… Ben Collins), the build-up of speculation and subsequent controversy has sent viral discussions throughout the social media landscape.

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American Apparel and Abercrombie & Fitch – different social media strategies in hard financial times
August 18, 2010 – 10:49 am | 20 Comments
American Apparel and Abercrombie & Fitch – different social media strategies in hard financial times

American Apparel, the upscale basic clothing retailer with a cult-like following, has fallen into serious financial trouble in 2010, with sales sagging despite a reputation as an edgy brand popular with the “urban cognoscenti” and Facebook crowd alike. Meanwhile, Abercrombie & Fitch has been lowering prices and investing in social media as its primary strategy to stave off sales declines in this rough climate.

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Dell’s Adam Brown Presentation to Social Media Influence
July 9, 2010 – 1:53 pm | 4 Comments
Dell’s Adam Brown Presentation to Social Media Influence

We were lucky to be able to call upon the expertise and insight of a number of top social media thinkers at this year’s Social Media Influence conference. Adam Brown was one such expert.

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Top 10 valued brands by social media presence
April 29, 2010 – 11:06 am | 7 Comments
Top 10 valued brands by social media presence

Millward Brown today released a new report ranking the world’s most valued brands. While the research agency mentions the importance of social media in future valuations (it’ll be big, they say), it bases its methodology on more traditional metrics. We thought it might be interesting to do a kind of mashup of the results, taking a look at how their top ten ranked if you added a measure of their social media presence.

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Security flaws bite Twitter
January 6, 2009 – 11:06 am | No Comment
Security flaws bite Twitter

First phishers, now hackers — the Twitter security concern got a little scarier yesterday, with the news that 33 high profile accounts, including those of Britney Spears and Barack Obama, were hacked. Twitter is acting …

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