Articles tagged with: social media metrics
If anyone were qualified to question the veracity of Facebook’s 1 billion user milestone it would probably be the people at Status People who’ve made quite a stir in recent months for their ability to determine how many of your followers are fakes, frauds and bots. And their verdict on Facebook’s billion? They’re so impressed they put together this interesting infographic that looks at just who make up the world’s most popular social network, plus some other interesting metrics.
By now you know that every quarter or so we deliver a rundown of some of the most popular metrics, stats and insights that define the growth story of social business. This one here packs it all – from the growth rates expected this year for social gaming/advertising/commerce to that old nugget: just how anti-social is the typical CEO?
Social has gone visual. That’s the best way to sum up the new data coming out of Hitwise UK this week that shows how two niche activities a year ago – snapping photos on the go and sharing them with your network and pinning pics of fashions and recipes and cutting-edge design – has become a global phenomenon.
In the latest look at how the world’s largest companies are investing in social media, a new study shows that FTSE 100 companies are big on LinkedIn, but all but ignoring Google+ and blog fatigue continues.
Now that everyone’s much admired Prince is no longer on the market, European women have moved on to a different crush–Tumblr. A recent overview of internet usage in Europe by comScore found that 395.7 million Europeans took the net in May of 2012. Women accounted for 191.5 million, or 48.8% of the total old-world internet audience, and 46.9%of internet time during the month. That’s a pretty sizable chunk of cyber-pie when compared to total European internet usage by country.
The latest Twitter usage statistics to come out of the United States, still the largest market, show signs of healthy usage and slowing growth. Twitter usage – what Pew Internet and American Life Project calls “adoption” – remains fairly steady year-on-year, further evidence that Twitter probably won’t be the mass market phenomenon that Facebook has been. We’d imagine advertisers and investment bankers aren’t too pleased with the assessment.
By nearly every measure you can think of, the Chinese online market will in short time become a world-beating force. It already has an online population greater than that of the entire European Union, and it is expected to be the world’s biggest e-commerce market by 2015. As for social, rampant censorhip means the top social media destinations look very different from that of the rest of the world, but it hasn’t stopped the Chinese from sharing, liking and connecting one bit.
Brand valuation specialists at Millward Brown have again released their annual BrandZ ranking of the world’s most valuable names in the world of consumer marketing. There’s little change at the top of their league table this year with Apple taking the top spot. Again though we cannot help but point out the glaring disparity between the Milward Brown ranking of top brands and the ones making the most gains in social.
The traffic-driving impact of The Big 3 social networks – today, let’s rank them as Facebook, Twitter and Pinterest – is being constantly measured, calibrated, then re-measured and re-calibrated, it seems. This is important as marketers want to know on which networks it would be wisest to maintain a vibrant presence. The answer: all three. But it’s clear that one of these Big 3 is not just driving traffic, but big-ticket sales. Hint: it ends with “interest.”
As we write, the world is playing countdown to the biggest tech IPO in a decade. In a matter of hours, we’ll know how many billions (north of $100 billion) will add up to the value of Facebook. As we ponder all those zeros, here’s an interesting infographic on the 901 million-pound gorilla’s globe-spanning growth.