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The business of social media marketing, storytelling and gamification

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Articles tagged with: social media marketing

Infographic: What does a typical social marketer’s day look like?
November 26, 2013 – 8:23 am | No Comment
Infographic: What does a typical social marketer’s day look like?

A day in the life of a productive social media marketer. How does yours compare?

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Infographic: Social media marketing, Game of Thrones style
June 4, 2013 – 7:42 am | No Comment
Infographic: Social media marketing, Game of Thrones style

Winter is coming! Social media marketing re-imagined as Game of Thrones.

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Big brands play to the crowd at SXSW
March 11, 2013 – 7:06 am | No Comment
Big brands play to the crowd at SXSW

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SXSW is full of entrepreneurs, hipsters, geeks and Big Business. Here is how three brands are promoting themselves in Austin.

Oreo takes its Instagram campaign on the road to SXSW.

American Airlines is another of the big …

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Demystifing why content goes viral
March 10, 2013 – 9:59 pm | No Comment
Demystifing why content goes viral

When it comes to creating content that becomes contagious, it’s the message not the messenger that matters.

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The Pinterest effect on digital marketing
February 17, 2012 – 2:08 pm | No Comment
The Pinterest effect on digital marketing

Facebook challenged us years ago to think of our current surroundings and report back to our networks in short bursts of information. I am feeling ___. I am doing ___. I like ___. These were the posts that defined us minute by minute. Twitter too got us conditioned to report on what we were seeing/hearing/tasting/reading at any given moment. Again text and hyperlinks was the preferred communications currency.

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Tracking the growing social media sustainability landscape
January 24, 2012 – 12:38 pm | One Comment
Tracking the growing social media sustainability landscape

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One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …

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The Multiplier effect of the Facebook Newsfeed
July 28, 2011 – 12:04 pm | No Comment
The Multiplier effect of the Facebook Newsfeed

It may just be that the Newsfeed, and not the fanpage, is the most valuable real estate on Facebook for marketers. So says new research jointly produced by Facebook and comScore that shows Facebook users are 40-150 more times more likely to consume branded content in the Newsfeed than they are by going to the fanpage. And, thanks to the power of the Newsfeed there’s a new way to calculate your potential social media reach.

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How to build an overnight Facebook sensation on the cheap
June 2, 2011 – 12:22 pm | 6 Comments
How to build an overnight Facebook sensation on the cheap

That’s how you could pretty much sum up the conversation I had this morning with Jon Bishop, head of social media for PayPal UK. For the second time in a year, the popular online payment service has amassed 6-digit gains in its Facebook following in a matter of days with a pretty cost-effective pitch: friend us and you’ll get a chance to win a new iPad 2.

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Social Media Spotlight: Does bribery work? PayPal UK puts it to the test with iPad giveaway
May 24, 2011 – 9:35 am | 2 Comments
Social Media Spotlight: Does bribery work? PayPal UK puts it to the test with iPad giveaway

PayPal UK launched an effort last week to boost its social media presence through a giveaway contest dangling free iPad 2′s. Its message: love us and we might award you with this must-have baby. Can boosting social followers through bribes be a genuine lure? More importantly, does it work?

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Social Media Spotlight: StylePage proves Twitter’s worth in building launch buzz
May 16, 2011 – 11:58 am | 2 Comments
Social Media Spotlight: StylePage proves Twitter’s worth in building launch buzz

Promoted tweets aren’t just for big brands anymore, it’s now becoming clear. StylePage.com, a month-old Silicon Valley based start-up for all things fashion, tapped Twitter to build some launch buzz and pad its community membership as it aims to take on the top names in online fashion. A big challenge for vertical social networks like Stylepage is building a critical mass of users at the outset. Could Twitter get it off the ground?

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