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Articles tagged with: Social media influence

The Wizness Green Twitterati
January 31, 2012 – 10:28 am | 3 Comments
The Wizness Green Twitterati

If you’re like us you spend an increasing amount of time trying to keep up with all the news bursts, surveys, top 10 lists and infographics flowing through your sustainability Twitter feed.
But how can you …

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Tracking the growing social media sustainability landscape
January 24, 2012 – 12:38 pm | One Comment
Tracking the growing social media sustainability landscape

One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …

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Crisis communications in the social media age
August 11, 2011 – 12:44 pm | One Comment
Crisis communications in the social media age

Social media is radically reshaping how companies and organisations handle their crisis communications. At our recent #SMI11 conference, crisis communications experts Neil Chapman and Chris Reed offered a fascinating insight into the ways BP and Eurostar, among other companies, have learned from social media fallout.

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#SMI11 – Social Analytics & Customer Insight map
August 4, 2011 – 3:52 pm | No Comment
#SMI11 – Social Analytics & Customer Insight map

Over the course of the next month we’ll be looking back at our #SMI11 conference with the help of some specially commissioned presentation maps prepared for us by Scarlet Design.

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The Social Media Funding Guide – A Special Report
June 3, 2011 – 9:15 am | One Comment
The Social Media Funding Guide – A Special Report

Venture capitalists are back, funding privately-held firms in the United States alone to a tune of $5.9 billion in first quarter of 2011.
That’s the highest Q1 rate of investment in start-ups in the past three …

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Chart of the day: Charlie Sheen, the new gold standard for Twitter clout
March 3, 2011 – 11:05 am | 2 Comments
Chart of the day: Charlie Sheen, the new gold standard for Twitter clout

Talk about your #winners. Charlie Sheen joins Twitter on Tuesday and already this morning he’s closing in on 1.2 million followers, surely a record for Twitter clout. Right? Let’s take a look.

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Guest Analysis: Vodafone’s short social media crisis
March 1, 2011 – 2:26 pm | 2 Comments
Guest Analysis: Vodafone’s short social media crisis

We live in an industry where it’s all too easy to criticise our peers. We’ve all got blogs, tweet away to our heart’s content and are opinionated. Normally I refrain, but today I thought I’d get a few thoughts down about how Vodafone handled communications around this morning’s service outage.

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Brands can be publishers but how can they create authentic content?
February 25, 2011 – 10:52 am | 2 Comments
Brands can be publishers but how can they create authentic content?

Content, you may have heard, is king again. And curated content at that. After half a decade’s dalliance with crowdsourcing, user-generated content and giving up “control” brands once more have realized they have a responsibility and a right to tell their own stories.

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Guest analysis: Understanding the weapons of influence
February 23, 2011 – 8:25 am | No Comment
Guest analysis: Understanding the weapons of influence

The influence game is a complex and much misunderstood one, particularly when it comes to the social media world. It’s important to understand from the outset that lots of big numbers may not mean a big influence. So how do we determine who is the linchpin? Who is the real person starting and guiding conversations online? Who should we sit up and listen to?

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Facebook revamps pages for those struggling with identity overload
February 11, 2011 – 9:05 am | One Comment
Facebook revamps pages for those struggling with identity overload

Facebook unveiled yesterday a much-needed revamp of Pages that give admins the flexibility, and, more importantly, visibility to interact with the social web in the name of the fanpage they represent. Here’s what it should mean for all you admins flying the flag for multiple fanpages.

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