Articles tagged with: Social media influence
2012 is fast living up to its billing of being the year of Big Data. And it’s getting a bad rap from privacy experts. But does Big Data have to be bad? Here’s how it can be used to make business and society more sustainable.
The International Olympic Committee has launched a new social media hub that aggregates social media conversations by and about the athletes taking part in this summers London Games.
To illustrate the effect social media is likely to play in global interaction with the games, the IOC also produced this infographic.
If you’re like us you spend an increasing amount of time trying to keep up with all the news bursts, surveys, top 10 lists and infographics flowing through your sustainability Twitter feed.
But how can you …
One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …
Social media is radically reshaping how companies and organisations handle their crisis communications. At our recent #SMI11 conference, crisis communications experts Neil Chapman and Chris Reed offered a fascinating insight into the ways BP and Eurostar, among other companies, have learned from social media fallout.
Over the course of the next month we’ll be looking back at our #SMI11 conference with the help of some specially commissioned presentation maps prepared for us by Scarlet Design.
Venture capitalists are back, funding privately-held firms in the United States alone to a tune of $5.9 billion in first quarter of 2011.
That’s the highest Q1 rate of investment in start-ups in the past three …
Talk about your #winners. Charlie Sheen joins Twitter on Tuesday and already this morning he’s closing in on 1.2 million followers, surely a record for Twitter clout. Right? Let’s take a look.
We live in an industry where it’s all too easy to criticise our peers. We’ve all got blogs, tweet away to our heart’s content and are opinionated. Normally I refrain, but today I thought I’d get a few thoughts down about how Vodafone handled communications around this morning’s service outage.
Content, you may have heard, is king again. And curated content at that. After half a decade’s dalliance with crowdsourcing, user-generated content and giving up “control” brands once more have realized they have a responsibility and a right to tell their own stories.

