Search:
Newsletter signup:
Click here
Customer Engagement

Where marketing, PR, advertising and customer service collide.

Home » Archive by Tags

Articles tagged with: Social media influence

Cisco explains its social journey
March 11, 2010 – 1:20 pm | 3 Comments
Cisco explains its social journey

Here’s a fresh new presentation, hot off the Slideshare presses, by LaSandra Brill, a senior manager on Cisco’s Global Social Media team.
It documents the company’s embrace of social media participation, whether it is active and …

Chevrolet makes a social statement for SXSW.
March 11, 2010 – 10:58 am | 13 Comments
Chevrolet makes a social statement for SXSW.

Spring is just around the corner so brace yourself for a new slew of auto social media driving trips all geared to give real people a chance to put [insert your auto brand model here] …

Social Media Activism and what it can teach Big Business
March 10, 2010 – 7:12 pm | 7 Comments
Social Media Activism and what it can teach Big Business

How to build a online community that is more than just the sum of its numbers?
That’s the quandary facing so many companies and brands as they try and make sense of what value or benefit …

Me & My Web Shadow – The Keynote Primer
March 10, 2010 – 4:50 pm | One Comment
Me & My Web Shadow – The Keynote Primer

Social Media Influence speaker Antony Mayfield has a new book out titled Me & My Web Shadow.
You can pre-order it on Amazon but if you can’t wait that long to take a peak inside here’s …

eBook Review: The Social Contract with Customers
March 9, 2010 – 1:31 pm | 4 Comments
eBook Review: The Social Contract with Customers

We’re always on the look out for instructive and intelligent social media case studies and debate, if only to cut through the deafening noise of social media blather being produced on an hourly basis.
So we …

Fashion brand ASOS turns heads with Twitter
March 9, 2010 – 11:40 am | One Comment
Fashion brand ASOS turns heads with Twitter

Online fashion retailer ASOS is one of the most social savvy of brands. It has over 230,000 followers combined signed up to its Facebook, Bebo and MySpace pages, and nearly 30,000 more tuning in regularly …

The Search for Social CRM
March 8, 2010 – 9:34 am | No Comment

Remember when CRM was the holy grail of customer insight? Back before social media came along and promised to really tell you what your customers are thinking and doing.
Well you won’t be surprised to know …

Enterprise at Social Media World Forum
March 2, 2010 – 7:31 pm | 3 Comments

Not a day goes by without some new news about social media campaigns but often it’s what’s happening internally at companies in the field of so-called Social Business Design that highlights the freshest social media …

Citi’s Mixed Message Demonstrates Social Media Strategy Dilemma
March 2, 2010 – 11:33 am | 16 Comments
Citi’s Mixed Message Demonstrates Social Media Strategy Dilemma

It probably won’t surprise you to learn that 65 international Fortune 100 companies are actively using social media to communicate with their customers. After all you can’t open a newspaper/web page without being hit by …

Social Media World Forum Comes to London
February 25, 2010 – 2:09 pm | 2 Comments
Social Media World Forum Comes to London

Social Media heavyweights Linked In and Facebook, along with a host of major companies now embracing social media strategies will be offering their insight at the upcoming Social Media World Forum Europe, taking place …