Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Archive by Tags

Articles tagged with: social commerce

Social commerce spotlight: Why ModCloth should be a blueprint for social commerce
July 26, 2013 – 10:44 am | One Comment
Social commerce spotlight: Why ModCloth should be a blueprint for social commerce

ModCloth has announced more than $100m revenue for 2012, and attributes most of its success to social.

Social commerce spotlight: Emerging alternatives to f-commerce
June 21, 2013 – 9:23 am | No Comment
Social commerce spotlight: Emerging alternatives to f-commerce

Think social commerce, think Facebook, right? Not any more. This new report highlights viable alternatives for retailers looking to push their goods on social platforms.

Social commerce spotlight: Scrapehere takes the pre-purchase search stress out of online shopping
January 25, 2013 – 9:59 am | One Comment
Social commerce spotlight: Scrapehere takes the pre-purchase search stress out of online shopping

Scrapehere – a kind of ‘Pinterest of shopping’ – makes gathering trusted reviews and finding the right product price a breeze.

Social commerce spotlight: Owned It allows retailers to capitalize on order confirmation pages
January 18, 2013 – 10:51 am | No Comment
Social commerce spotlight: Owned It allows retailers to capitalize on order confirmation pages

A new start-up aims to turn redundant order confirmation pages into further sources of revenue via social sharing

Social commerce spotlight: Paid search investment yields $7.49 per $1 across 2012 holiday season
January 11, 2013 – 11:48 am | No Comment
Social commerce spotlight: Paid search investment yields $7.49 per $1 across 2012 holiday season

The tinsel’s been packed away, the turkey leftovers used up and the greetings cards taken down. The holiday season is over, but has left in its wake a wealth of statistics demonstrating social’s role in the retail frenzy that is Christmas.

Social commerce spotlight: Passion and knowledge puts small retailers ahead of commerce giants
January 4, 2013 – 11:00 am | One Comment
Social commerce spotlight: Passion and knowledge puts small retailers ahead of commerce giants

Forget Amazon and Wal-Mart, the real leaders of social commerce look very different.

Social commerce spotlight: Infographic for best practice
December 14, 2012 – 11:18 am | No Comment
Social commerce spotlight: Infographic for best practice

8thBridge’s new infographic looks at the current state of affairs for online retailers and considers their best options going forward

Engaging with customers can lead to 30% sales increase, study reveals
October 29, 2012 – 10:27 am | 3 Comments
Engaging with customers can lead to 30% sales increase, study reveals

New research indicates that customer engagement via social media can push long-term sales by as much as 30%.

#SMW round-up: “Social media should have nothing to do with cuddles”
September 28, 2012 – 10:44 am | No Comment
#SMW round-up: “Social media should have nothing to do with cuddles”

It’s a question that’s long perplexed social media marketers: do you put water coolers next to tills or tills next to water coolers? In more straightforward terms, do you create community around social shopping, or bring social shopping into communities? Four experts discuss…

Social commerce spotlight: Pay for physical goods with social currency at the Kellogg’s ‘Tweet Shop’
September 28, 2012 – 9:07 am | No Comment
Social commerce spotlight: Pay for physical goods with social currency at the Kellogg’s ‘Tweet Shop’

Cereal giant Kellogg’s has opened the world’s first ‘Tweet Shop’ in London, allowing peckish consumers to purchase the brand’s new flavour of crisps (chips) with social currency.