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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: social activism

Social networks infantilise ur brain lolz
February 25, 2009 – 12:58 pm | One Comment
Social networks infantilise ur brain lolz

Mainstream media and specialist blogs alike are picking up on this nugget from neuroscientist Lady Greenfield, who suggests that the use of social networks can negatively influence the connections in one’s brain, resulting in “short …

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Twestival writes the book on social media giving
February 12, 2009 – 11:01 am | One Comment

Today’s an exciting day for Twitter, social media, mass collaboration and charity; Twestival, the fundraising drive organised primarily through the social messaging medium by more than 1,000 volunteers in 175 cities across the world will …

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Histrionic bloggers changing the face of PR?
December 18, 2008 – 12:20 pm | 2 Comments
Histrionic bloggers changing the face of PR?

Michael Arrington has thrown a major wobbly over the misuse of PR embargoes and in a  related stream of barbed vitriol, has begun publicly denouncing the attention-seeking behaviour bordering on spamming tactics employed by some …

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Shell, YouTube and Activist Influence
January 30, 2008 – 7:13 am | One Comment

I’ve been updating some of our Custom Communication social media workshops over the last week and so I’ve been revisiting some social media case studies to see how they’ve progressed.
That’s how I came across this …

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