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Articles tagged with: SEO

Infographic: Which social channel is right for your campaign?
July 2, 2013 – 7:51 am | No Comment
Infographic: Which social channel is right for your campaign?

There’s a huge variety of platforms out there – you needn’t always fall back on Facebook.

A strong Google+ presence is key to search engine discoverability, new study shows
June 27, 2013 – 8:52 am | 2 Comments
A strong Google+ presence is key to search engine discoverability, new study shows

Social media is fast overtaking traditional search engine ranking boosters such as keywords and SEO content.

Infographic: SEO versus social media
June 25, 2013 – 8:09 am | No Comment
Infographic: SEO versus social media

Both SEO and social media have a role to play in brand marketing, but which one is really scoring the goals?

SEO specialists, maybe it’s time for a new line of work
July 18, 2012 – 6:40 am | No Comment
SEO specialists, maybe it’s time for a new line of work

That’s one of the big findings for a new digital jobs report that’s just been released. For the second straight quarter demand for search engine optimization specialists, those crafty Google-juicing pros, is vanishing faster than a 404 link. Who’s winning the digital jobs battle? There’s a major shift, surprise, surprise to mobile developers with Apple specialists beating out Android.

Why video is killing the old white paper for marketers seeking thought leadership prominence
May 14, 2012 – 8:14 am | 3 Comments
Why video is killing the old white paper for marketers seeking thought leadership prominence

We’re on the tools beat again this morning. Last week we looked at a McKinsey survey of business executives who showed their growing fondness for social networking and, in particular, video sharing. Today, we look a bit deeper into the latter phenomenon to show just how companies are deploying video to position themselves.

SEO, Flash developers big losers in new tech jobs data round-up
April 26, 2012 – 9:59 am | No Comment
SEO, Flash developers big losers in new tech jobs data round-up

A bit of bad news on the job front for SEO specialists. According to a new piece of jobs data, veterans in the field of search engine optimization are finding a relative decline in demand for their services. What’s in demand? Mobile app developers and social media channel specialists.

Google+ and that age-old dilemma: Is it better to be well-followed or well-respected?
March 22, 2012 – 3:12 pm | One Comment
Google+ and that age-old dilemma: Is it better to be well-followed or well-respected?

A few months ago, big brands and publishers were scrambling to create a Google+ presence. Six months in, has all that trouble yet begun to pay off in greater traffic and daily interaction with fans? A new study, looking at the UK’s daily newspapers market, has some insights.

Social SEO: a helpful guide to boost your online visibility
November 21, 2011 – 12:15 pm | 2 Comments
Social SEO: a helpful guide to boost your online visibility

Last week I was asked to deliver a presentation on social SEO and what Google’s search formula tweaks now mean for brands and organizations looking to boost their visibility. This is a rapidly evolving issue, but there are some enduring points here that all organizations (and journalists too!) should keep in mind. Hopefully this guide will help you.

Want to boost fan engagement? Say it with images
November 9, 2011 – 2:26 pm | No Comment
Want to boost fan engagement? Say it with images

That’s the finding of a new piece of research from digital marketing specialists at Web Liquid who calculate that posts with photos consistently generate the biggest response from the online public. And the worst? The plain old link.

Guest analysis: Why customer reviews can make or break your site
May 18, 2011 – 1:39 pm | 4 Comments
Guest analysis: Why customer reviews can make or break your site

Our SEO expert Andrew Shotland recently went on a patent dive, scouring the fine print of a dense patent application looking for insights into how Google ranks your site’s URL in Google Maps. The answer: incoming links are key, but not just any old links.