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Articles tagged with: online reputation management

#FAIL: Why marketers never learn from others’ social media screw-ups
March 12, 2012 – 8:20 am | 2 Comments
#FAIL: Why marketers never learn from others’ social media screw-ups

Time and time again, that traditional marketer and PR mentality — dominated by the desire to create an impressive, big bang of a campaign without really thinking how it’s going to play out in real time and in an online world where everyone talks back — lets brands and agencies down.

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The 50 #FAILs that forever changed corporate communications, marketing
March 5, 2012 – 1:59 pm | No Comment
The 50 #FAILs that forever changed corporate communications, marketing

As you can see from this handy, little graphic to my left, many of the world’s largest and social-savvy brands continue to fall foul of the social media screw-up. Or, looked at another way, corporate screw-ups are going social at an escalating pace. Just ask McDonald’s, Unilever, FedEx and Carnival Cruises, to name just a few.

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Coca-Cola’s Facebook word association game backfires into fan-on-fan scrum
March 2, 2012 – 6:17 pm | 6 Comments
Coca-Cola’s Facebook word association game backfires into fan-on-fan scrum

If you pop onto Coca-Cola Australia’s Facebook page, you’ll get a nice glimpse of a social media marketing experiment gone awry. On Tuesday, the brand figured it would be a fun idea to ask the 736,000-plus Coke fans Down Under on Facebook to participate in a type of word-association game that quickly spiraled into the kind of humor you’d see scribbled on the wall of a toilet stall in a biker bar.

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Reputation management: The social media must-haves for your crisis plan
November 2, 2011 – 10:06 am | 4 Comments
Reputation management: The social media must-haves for your crisis plan

The numbers are trending nicely for social media. A new piece of research out this week estimates the global social network ad spend will top $8 billion next year and approach $10 billion the year after. There’s another social media figure on the rise too: despite the increased investment in social, companies are getting blindsided by the social media-fueled PR crisis, as our recent research into this shows. Here then are a few important tips to consider for integrating social media into your crisis communications plan.

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Social Sustainability: Greenpeace takes on sports giants in latest pressure campaign
July 13, 2011 – 12:40 pm | No Comment
Social Sustainability: Greenpeace takes on sports giants in latest pressure campaign

Greenpeace is up against the bad boys again, this time with the help of an online campaign that, in a break from the past, is mysterious and stealthy. For now.

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Has Greenpeace met its match in taking on Facebook?
November 16, 2010 – 11:34 am | One Comment
Has Greenpeace met its match in taking on Facebook?

Greenpeace is stalking another corporate baddy, using Facebook, Twitter and YouTube to amass a virtual resistance of over 600,000 signatures to pressure the polluter to cease-and-desist its carbon-heavy ways. Numbers-wise, this may be Greenpeace’s most successful social media pressure campaign yet. The problem is its target: the extremely like-able Facebook.

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Social Media Screw Ups – A History
October 5, 2010 – 1:46 pm | 14 Comments
Social Media Screw Ups – A History

Our editorial and social media training partner, Custom Communication, has gone back through six years of social media and compiled a visual narrative of company misadventures with bloggers, tweeter and other social media voices.

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Burger King to eco-activists: have it your way
September 2, 2010 – 10:39 am | 15 Comments
Burger King to eco-activists: have it your way

In what is being hailed a victory for the world’s rainforests, Burger King has dropped Indonesian palm oil producer Sinar Mas from its list of suppliers, the third major brand to cave to a Greenpeace pressure campaign that’s been stalking the corporate pages of Facebook over the past six months.

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Boycott BP movement slows down, but petrol retailers are still feeling the burn
August 11, 2010 – 9:50 am | 5 Comments
Boycott BP movement slows down, but petrol retailers are still feeling the burn

BP petrol retailers are making a very slow recovery, as the rate of growth in the BP Boycott movement levels off, reports The New York Times. Whereas revenues were down about 30% at the start of the spill, the decline in sales is now around 5% for retailers across the US. With the oil well cap just about sealed and the worst apparently over, has the online Boycott BP movement mirrored the decline in business?

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Facebook fans “pull a Slater” in defense of rebel JetBlue flight attendant
August 10, 2010 – 2:29 pm | 8 Comments
Facebook fans “pull a Slater” in defense of rebel JetBlue flight attendant

Jet Blue Airways flight attendant Steven Slater lost his rocker on the job yesterday after landing at New York’s JFK airport. After a dispute with a passenger, Slater swore at the passenger over the intercom, ?grabbed a beer, opened the side emergency door of the passenger jet and slid down the bouncy, inflatable slide for a memorable get-away. That was yesterday. Today, he’s an idol to a rabidly supportive Facebook following.

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