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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: online advertising

Glam Media acquires AdaptiveAds
January 29, 2009 – 11:15 am | No Comment
Glam Media acquires AdaptiveAds

The news that the ad network Glam Media has acquired ad optimizer AdaptiveAds may bolster the hopes of those who’ve had a sinking feeling about advertising in the current economic downturn. The acquisition means Glam …

Six laid off at Technorati, everyone else takes a pay cut
November 26, 2008 – 12:39 pm | No Comment
Six laid off at Technorati, everyone else takes a pay cut

Technorati has joined the long list of tech companies tightening their belts in anticipation of a long hard year ahead. The company’s laid off six staff and implemented pay cuts across the board, as CEO …

US online ad spend grinding to a halt
November 21, 2008 – 3:36 pm | No Comment
US online ad spend grinding to a halt

It’s something industry observers have anticipated for a while, and the Interactive Advertising Bureau has confirmed with the release of its Q3 report of internet advertising revenues in the US, which shows that while performance …