The leash on the UK’s advertising watchdog is being loosened and it will finally get its teeth into social networks, with an expanded remit covering Facebook, Twitter and advertisers’ own websites. It’s a move which is long-overdue, though it won’t take effect for another six months.

Recent numbers suggest that Facebook has surpassed Yahoo and Microsoft in number of display ads delivered. That’s the good news. Less inspiring, Facebook’s ad revenue is still lagging well behind competitors. While big players like Verizon, Toyota and Ford are taking the top ad spots on Facebook, it’s looking like Facebook’s success comes down to companies you’ve probably never heard of.

No, we’re not talking about us. The gaudy 500 billion social media impressions is the sum total calculated by Forrester Research as it sought the answer to: just what impact do our favorite social media sites, forums and networks have on the products and brands in our lives?

The news that the ad network Glam Media has acquired ad optimizer AdaptiveAds may bolster the hopes of those who’ve had a sinking feeling about advertising in the current economic downturn. The acquisition means Glam …

Technorati has joined the long list of tech companies tightening their belts in anticipation of a long hard year ahead. The company’s laid off six staff and implemented pay cuts across the board, as CEO …

It’s something industry observers have anticipated for a while, and the Interactive Advertising Bureau has confirmed with the release of its Q3 report of internet advertising revenues in the US, which shows that while performance …