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Customer Engagement

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Articles tagged with: microsoft

Google Wave dies. 17,861 fans mourn. Google could care less
August 5, 2010 – 10:38 am | 4 Comments
Google Wave dies. 17,861 fans mourn. Google could care less

It’s never an easy decision to kill off a brand, particularly a geeky brand that was all the rage just a year ago. So, not surprisingly, Google’s announcement yesterday to pull the plug on Google Wave, a real-time communication/collaboration app, is not going over so well this morning with die-hards who’ve taken to Twitter, Facebook and blogs to voice their displeasure with Google. In real-time.

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London 2012′s big social hurdle: How to woo the Xbox generation
July 19, 2010 – 9:01 am | 16 Comments
London 2012′s big social hurdle: How to woo the Xbox generation

The London 2012 Olympic website is expecting an astonishing 10 billion page visits by the end of the games, making it one of the most visited web sites ever in the world of sport. But there’s one fickle group that still must be won over: videogame-obsessed teens.

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Facebook, where ghosts of dead brands and expired campaigns lurk
July 15, 2010 – 12:50 pm | 8 Comments
Facebook, where ghosts of dead brands and expired campaigns lurk

Long abandoned marketing campaigns and defunct products are still visible across much of Facebook, turning the social network into an eerie graveyard of yesterday’s brilliant marketing ideas gone stale. We look here at the most visible ones, and offer a suggestion or two on how to clean them up.

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Google, Microsoft supersize email, but what’s in it for us?
May 20, 2010 – 7:57 am | 2 Comments
Google, Microsoft supersize email, but what’s in it for us?

Google and Microsoft are making moves to reorganize the way we use email. It comes at a stage when we’re using social networks more and more in favor of the old email inbox. Why then all the fuss and investment? And, what does it mean for us?

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Local companies dominate Facebook’s $1bln ad biz
May 13, 2010 – 7:44 am | One Comment
Local companies dominate Facebook’s $1bln ad biz

Recent numbers suggest that Facebook has surpassed Yahoo and Microsoft in number of display ads delivered. That’s the good news. Less inspiring, Facebook’s ad revenue is still lagging well behind competitors. While big players like Verizon, Toyota and Ford are taking the top ad spots on Facebook, it’s looking like Facebook’s success comes down to companies you’ve probably never heard of.

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The People verse Google v. Microsoft
March 1, 2010 – 9:58 am | No Comment
The People verse Google v. Microsoft

Tag this one “kettle,” “pot,” “black.” The growing prospects of a Google antitrust probe on both sides of the Atlantic has drawn into the fray the search giant’s biggest nemesis: Microsoft. Not surprisingly, what’s shaping …

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Europe to probe Google’s search algorithm
February 24, 2010 – 9:38 am | One Comment
Europe to probe Google’s search algorithm

It was bound to happen sooner or later: Google’s search engine, which has a market share of between 80% and 90% in Europe faces its first major antitrust challenge.

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Facebook faces “green” backlash
February 18, 2010 – 11:58 am | 4 Comments
Facebook faces “green” backlash

An online protest this morning was building aimed at Facebook’s new data center in Oregon. The issue? How it intends to power its social network of 400 million strong: with “dirty coal.”

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Google Buzz: will lukewarm reception sink its corporate appeal?
February 11, 2010 – 2:55 pm | 2 Comments
Google Buzz: will lukewarm reception sink its corporate appeal?

By now, most Gmail users have received their invitation to Google Buzz, the most talked-about social media software launch of the year. And yet the jury is still out. Mashable’s poll sees 39% of its …

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Radar DDB UK’s Social Media Brandscape
March 5, 2009 – 11:47 am | No Comment
Radar DDB UK’s Social Media Brandscape

We all know that major brands have to adapt fast to the changing world of social media. Now Radar DDB has produced a Social Media Brandscape that seeks to show (with a healthy dose of …

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