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Articles tagged with: mcdonalds

Burger King takes Twitter hacking in its stride
February 19, 2013 – 10:06 am | No Comment
Burger King takes Twitter hacking in its stride

The social media consultant’s worst nightmare was played out over Burger King’s Twitter account following a security breach yesterday.

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The brands cashing in on Facebook’s global growth: INFOGRAPHIC
May 18, 2012 – 6:53 am | No Comment
The brands cashing in on Facebook’s global growth: INFOGRAPHIC

As we write, the world is playing countdown to the biggest tech IPO in a decade. In a matter of hours, we’ll know how many billions (north of $100 billion) will add up to the value of Facebook. As we ponder all those zeros, here’s an interesting infographic on the 901 million-pound gorilla’s globe-spanning growth.

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Social media spotlight: McDonald’s Germany jumps on the crowdsourcing train and engages one in four Germans
May 14, 2012 – 8:36 am | One Comment
Social media spotlight: McDonald’s Germany jumps on the crowdsourcing train and engages one in four Germans

We’ve seen Nissan launch a comprehensive crowdsourced car-building campaign, American beer brand Sam Adams crowdsource a new draft beer via Facebook, and makeup maestros Bobbi Brown bring back old lipstick shade favorites based on crowdsourced feedback. Now, the universally-recognised McDonald’s is tapping into social crowdsourcing success, with its Germany-centric ‘Mein Burger’ (My Burger) campaign.

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McDonald’s #FAIL: Social Media Screw-Up No. 27
April 2, 2012 – 11:17 am | No Comment
McDonald’s #FAIL: Social Media Screw-Up No. 27

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#FAIL: The 50 Greatest Social Media Screw-Ups is available as an ebook for Kindle readers on Amazon UK and Amazon. Nook also available. Paperback and ePub (iPad) format now available on Lulu.

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What communicators can learn from the McDonald’s McStories mess
March 8, 2012 – 5:45 pm | One Comment
What communicators can learn from the McDonald’s McStories mess

This week I was invited to chair a roundtable on the topic of green communications and, specifically, what the experience of McDonald’s recent McStories Twitter misadventure might tell us about social media sustainability communications.

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The 50 #FAILs that forever changed corporate communications, marketing
March 5, 2012 – 1:59 pm | No Comment
The 50 #FAILs that forever changed corporate communications, marketing

As you can see from this handy, little graphic to my left, many of the world’s largest and social-savvy brands continue to fall foul of the social media screw-up. Or, looked at another way, corporate screw-ups are going social at an escalating pace. Just ask McDonald’s, Unilever, FedEx and Carnival Cruises, to name just a few.

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The Social Media Crisis Response Plan – how to avert the next big #Fail
January 31, 2012 – 11:11 am | 4 Comments
The Social Media Crisis Response Plan – how to avert the next big #Fail

If the recent Costa Concordia tragedy or McDonald’s #McFail hijacking have taught us anything, it’s that even savvy digital marketers can still get swamped by the social media-fueled crisis. That’s why we’ve produced another helpful tool to help you and your social media team adroitly navigate the lurking corporate crisis.

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Tweet cheats: the perils of buying Twitter fans
August 3, 2011 – 8:18 am | 3 Comments
Tweet cheats: the perils of buying Twitter fans

It’s particularly bad news these days when you find yourself at the center of a Twitter malfeasance story that’s got everyone in the Washington and tech press corps buzzing. The big question this morning facing the Newt Gingrich camp is: did he pad his Twitter following by paying for a bunch of spambots and other dubious characters?

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And now for a re-ranking of world’s most valued brands by social media standing
May 9, 2011 – 3:56 pm | One Comment
And now for a re-ranking of world’s most valued brands by social media standing

Millward Brown released its yearly BrandZ report today ranking the world’s most valued brands, down to the penny. While Millward Brown is the trusted source for overall brand valuation, one thing its don’t seem to take into account is a brand’s social valuation. So we did it for them. Yes, what follows is a rejigging of the league table.

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Subway overtakes McDonald’s on Main Street as gripes mount on Facebook
March 8, 2011 – 8:51 am | 3 Comments
Subway overtakes McDonald’s on Main Street as gripes mount on Facebook

Walk down the street of most any city or big town in the world and you’re likely to see a Subway sandwich shop. In fact, the Wall Street Journal reports the fast-food chain is now more ubiquitous than the golden arches of McDonald’s. Mickey D’s is still champ in revenues, and it’s no contest online either.

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