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Articles tagged with: marketing

Social Creative: Facebook timeline offers cool new marketing opportunities
January 9, 2012 – 10:12 am | No Comment
Social Creative: Facebook timeline offers cool new marketing opportunities

There’s no end of cool and quirky cover examples that have gone viral, with some sites offering Photoshop templates to allow users to create something truly unique, so it was inevitable that ad agencies would leap on the opportunity to use Facebook in a more creative way in order to have their message heard.

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Social media spotlight: Twitter overhauls micro-blogging experience
December 12, 2011 – 11:47 am | One Comment
Social media spotlight: Twitter overhauls micro-blogging experience

The big news in this announcement, though, is really what’s going on with brand pages. A bit late to the party (Google+ has recently announced brand pages and Facebook, well…), Twitter now promises new features to marketers that will offer the potential to interact and engage with followers even more so than previously

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Social sustainability: Collective brand sustainability gets off to a false Start
November 2, 2011 – 7:26 am | No Comment
Social sustainability: Collective brand sustainability gets off to a false Start

Despite launching nine months ago, and with the clout of mega brands like Marks & Spencer, IBM, Virgin Money and British Gas, sustainability campaign Start Today did not make the impact anticipated in its ‘One Day’ event yesterday.

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Should companies hire a “head of social media”?
July 22, 2010 – 9:51 am | 11 Comments
Should companies hire a “head of social media”?

I had the chance to speak to Ruth Speakman of Sony Europe on the sidelines of Social Media Influence where I posed the question: how did you get “social media” in your title and how is Sony Europe implementing this social discipline across such a vast organization? This is what she had to say:

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The State of Social Media Jobs 2010 – A Special Report
June 14, 2010 – 2:13 pm | 85 Comments
The State of Social Media Jobs 2010 – A Special Report

A career in social media may be seen as one of the trendiest new jobs to have and the importance of social media certainly is resonating through many big companies. However, as we reveal in a our new special report: The State of Social Media Jobs 2010, many of the world’s top companies still do not have dedicated social media positions in-house.

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No sex please, we’re Apple
February 23, 2010 – 9:35 am | 2 Comments
No sex please, we’re Apple

Say goodbye to T&A at the Apple App Store. Apple has decided not to make the same mistake Adam did and will forgo the earning potential of scantily clad ladies.
This decision should give Google’s Android …

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