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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: iphone

Start-up spotlight: iWikiPhone taps crowdsourcing for the next killer app
August 6, 2010 – 11:02 am | 13 Comments
Start-up spotlight: iWikiPhone taps crowdsourcing for the next killer app

With hundreds of new iPhone applications appearing every day, and with a cut-throat economy of third-party developers all competing for the top spot, how are these apps builders to stay ahead of the pack? The answer may just lie in crowdsourcing.

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Counting the billions and billions served through mobile apps
July 20, 2010 – 11:01 am | 5 Comments
Counting the billions and billions served through mobile apps

The mobile apps marketplace will top a staggering 25 billion downloads by 2015, according to new research by Juniper Research. To put that in further perspective: the estimate is that smart phone sales will reach 1 billion annually by the same period. That’s an impressive number of downloads per handset user.

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Big brands’ social media view: gripes go to Twitter, Facebook is for cheery news
June 18, 2010 – 10:08 am | 11 Comments
Big brands’ social media view: gripes go to Twitter, Facebook is for cheery news

Earlier this year, a survey of corporate social media strategy showed Twitter was undeniably the channel of choice among the world’s largest companies. And, as we’ve been seeing, the corporate Twitter strategy, for the most part, begins and ends with customer service/outreach. Twitter has become the front line customer service hub for companies to calm customers’ nerves, keep them informed and engaged. But, we wonder, can’t that also be achieved on Facebook and YouTube?

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Starbucks serves up loyalty program for Foursquare mayors
May 19, 2010 – 9:55 am | 3 Comments
Starbucks serves up loyalty program for Foursquare mayors

Still think Foursquare is just a silly fad for wired extroverts with too much time on their hands? Starbucks is one marketer who sees it differently, eyeing serious sales potential from the location-based social gaming app, announcing this week it will create a U.S.-wide loyalty program for the mayors of Foursquare.

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Visa turns the iPhone into a very fat credit card
May 18, 2010 – 9:05 am | 2 Comments
Visa turns the iPhone into a very fat credit card

If you’ve ever spent any time in Seoul or Tokyo you’ll have no doubt seen the locals flashing their mobiles to hunt around for last-minute shopping bargains, the details of which were beamed to their screens as they stood feet from the retailer, or using the handset to pay for anything from a carton of milk to cab fare. And this was years before the iPhone and the resulting apps economy explosion. Now, in 2010, is it possible the West is finally catching up?

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Google learns painful lesson in online customer care
May 17, 2010 – 2:52 pm | 2 Comments
Google learns painful lesson in online customer care

Google launched in the U.S. earlier this year its own iPhone killer, the Nexus One Android. The launch plan centered on a bold step: selling the handset direct via its online shop.

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Will Google face another Twitter storm over UK phone launch?
April 27, 2010 – 12:36 pm | 2 Comments
Will Google face another Twitter storm over UK phone launch?

Remember Google’s Nexus One? It’s set for European release on April 30th. Will it be met with praise, or will it suffer the fate of its American brother?

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Social shopping goes “Geo”
April 23, 2010 – 11:28 am | 14 Comments
Social shopping goes “Geo”

In yesterday’s post we talked about how Facebook’s Open Graph was going to revolutionize online shopping and advertising online by adding the social touch. But it appears Open Graph is just the tip of the …

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Advertisers, yes, there’s an app for that
April 9, 2010 – 9:35 am | 2 Comments
Advertisers, yes, there’s an app for that

Capitalizing on all the iPad buzz this week, Apple wasted no time in introducing its iAd advertising platform. Slashgear attended yesterday’s unveiling in Cupertino and comes back with this short video explanation.

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No sex please, we’re Apple
February 23, 2010 – 9:35 am | 2 Comments
No sex please, we’re Apple

Say goodbye to T&A at the Apple App Store. Apple has decided not to make the same mistake Adam did and will forgo the earning potential of scantily clad ladies.
This decision should give Google’s Android …

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