Articles tagged with: IAB
Eastern Europeans prove social media stars
A new study by the Interactive Advertising Bureau in shows that Europeans from Portugal to Poland have been steadily embracing social media. Of all internet users surveyed in 16 countries, 52% had updated or viewed …
US online ad spend grinding to a halt
It’s something industry observers have anticipated for a while, and the Interactive Advertising Bureau has confirmed with the release of its Q3 report of internet advertising revenues in the US, which shows that while performance …
