Search:
Newsletter signup:
Click here
SMI08

Home » Archive by Tags

Articles tagged with: google

Googling your online reputation. In real-time
April 15, 2010 – 11:19 am | 24 Comments
Googling your online reputation. In real-time

What do your biggest detractors and fans on Twitter think of you at this moment? Until now, it’s been a tricky question to answer.

Share
Advertisers, yes, there’s an app for that
April 9, 2010 – 9:35 am | 2 Comments
Advertisers, yes, there’s an app for that

Capitalizing on all the iPad buzz this week, Apple wasted no time in introducing its iAd advertising platform. Slashgear attended yesterday’s unveiling in Cupertino and comes back with this short video explanation.

Share
Twitter plots aggressive growth outside U.S.
April 9, 2010 – 8:30 am | 10 Comments
Twitter plots aggressive growth outside U.S.

Recently, we looked at Facebook’s striking growth rate, noting 70 percent of the Facebook 400 million now come from countries outside the United States. Twitter too has just revealed its overseas usage figures and it’s a similar story:

Share
Sign of trouble? Apple taps YouTube for iPad buzz
March 22, 2010 – 4:24 pm | 4 Comments
Sign of trouble? Apple taps YouTube for iPad buzz

The iPad is not yet with us, but it’s already forcing Apple to rethink the importance of one of its long-neglected social media platforms: the Apple YouTube channel.
In a rare move, Apple posted a 30-second …

Share
Tapping into the power of early adopters and making the most of the social media feedback
March 17, 2010 – 12:15 pm | 4 Comments
Tapping into the power of early adopters and making the most of the social media feedback

Our former Industry Standard colleague, Laura Rich, has penned a thoughtful white paper for Ad Age titled: Shiny New Things: What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention.
In …

Share
Facebook, Google spar for social search crown
March 17, 2010 – 10:32 am | 7 Comments
Facebook, Google spar for social search crown

You may have missed this one from yesterday, buried under all the headlines about Facebook overtaking Google in the U.S. The two web traffic giants are pushing ahead with their own respective “social search” offerings. …

Share
Secret to social search: familiarity > authority
March 16, 2010 – 10:49 am | 3 Comments

Yes, a tip from a person of authority is to be heeded, and often is. But is there an even more convincing attribute out there? Max Ventilla of Aardvark, speaking at SXSW, points out that …

Share
YouTube inks advertisers for live sports broadcasts
March 11, 2010 – 11:11 am | 2 Comments
YouTube inks advertisers for live sports broadcasts

In what’s being hailed a sports broadcasting “first,” tomorrow Google will begin live streaming all 60 Indian Premier League matches for the 2010 season on YouTube. You can imagine the massive expense for Google to …

Share
Twitter-tizing: the art of seduction, just be brief
March 1, 2010 – 10:29 am | 6 Comments
Twitter-tizing: the art of seduction, just be brief

Pity the creative team: telling the world how great your client’s product is in no more than 140 characters is no small feat. That’s right. Fresh details of the Twitter advertising platform are starting to …

Share
The People verse Google v. Microsoft
March 1, 2010 – 9:58 am | No Comment
The People verse Google v. Microsoft

Tag this one “kettle,” “pot,” “black.” The growing prospects of a Google antitrust probe on both sides of the Atlantic has drawn into the fray the search giant’s biggest nemesis: Microsoft. Not surprisingly, what’s shaping …

Share