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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: google

Dear Google, maybe email’s not meant to be social
February 15, 2010 – 4:27 pm | 2 Comments
Dear Google, maybe email’s not meant to be social

In a mea culpa heard round the online world, Google apologized for disregarding users’ privacy concerns in the launch version of its Buzz social media application. It then tweaked it for the second time …

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Google goes crowdsourcing
February 12, 2010 – 2:41 pm | No Comment
Google goes crowdsourcing

Google keeps expanding. After releasing Buzz, it’s reaching deeper into social networking by buying Mechanical Zoo Inc., which operates a free question-and-answer web service called Aardvark. Founded by ex-Googlers in 2007, the San Francisco-based company …

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How the Paperchase furore plays out on Google
February 11, 2010 – 5:30 pm | 7 Comments
How the Paperchase furore plays out on Google

We’re not going to get into a big preachy “why Paperchase needs an active social media policy in order to douse the mini-flames of Twitter ire” post.
Instead, we’ll let Google do the talking for us. …

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How long can a headless MySpace rock on?
February 11, 2010 – 4:55 pm | 4 Comments
How long can a headless MySpace rock on?

After less than 10 months on the job, MySpace CEO Owen Van Natta has resigned, leaving the Rupert Murdoch-owned social network once again headless.
MySpace is already in a heap of trouble.

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Google Buzz: will lukewarm reception sink its corporate appeal?
February 11, 2010 – 2:55 pm | 2 Comments
Google Buzz: will lukewarm reception sink its corporate appeal?

By now, most Gmail users have received their invitation to Google Buzz, the most talked-about social media software launch of the year. And yet the jury is still out. Mashable’s poll sees 39% of its …

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Google Buzz, more social than Facebook?
February 9, 2010 – 8:03 pm | 5 Comments
Google Buzz, more social than Facebook?

Google tonight is going public with Google Buzz, a big upgrade to Gmail that allows users to share interesting links, photos, feeds and videos to your contacts across the web. Check out Google’s video explanation …

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Google Pulls Super Bowl End-Around with Recycled YouTube Ad
February 8, 2010 – 4:21 pm | No Comment
Google Pulls Super Bowl End-Around with Recycled YouTube Ad

The estimated 100 million people who tuned into last night’s Super Bowl glimpsed history, Google’s first foray into mainstream TV advertising. What timing for its “Parisian Love” spot. This was not just the main stream …

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At what price – integrity?
January 13, 2010 – 2:39 pm | No Comment
At what price – integrity?

Google is the big story of the day, demanding China make nice. Unless the People’s Republic stops censoring the people’s search queries, and stops hacking the people’s Gmail accounts, then Google will have little …

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Why is Google hanging up on its customers?
January 13, 2010 – 12:13 pm | One Comment
Why is Google hanging up on its customers?

It should be the first commandment of new gadget launches — if you’ve invested vast sums in developing the next “iPhone killer” you’re going to need serious positive buzz at launch to convince a skeptical …

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Tweeting pols and MySpace layoffs
June 23, 2009 – 1:34 pm | No Comment

Social Media continues to exert its influence in the political world. The number of MPs with a major Twitter habit, sometimes Tweeting from inside the chamber, was evident last night as the results of the House …

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