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Customer Engagement

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Articles tagged with: google

Secret to social search: familiarity > authority
March 16, 2010 – 10:49 am | 3 Comments

Yes, a tip from a person of authority is to be heeded, and often is. But is there an even more convincing attribute out there? Max Ventilla of Aardvark, speaking at SXSW, points out that …

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YouTube inks advertisers for live sports broadcasts
March 11, 2010 – 11:11 am | One Comment
YouTube inks advertisers for live sports broadcasts

In what’s being hailed a sports broadcasting “first,” tomorrow Google will begin live streaming all 60 Indian Premier League matches for the 2010 season on YouTube. You can imagine the massive expense for Google to …

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Twitter-tizing: the art of seduction, just be brief
March 1, 2010 – 10:29 am | 6 Comments
Twitter-tizing: the art of seduction, just be brief

Pity the creative team: telling the world how great your client’s product is in no more than 140 characters is no small feat. That’s right. Fresh details of the Twitter advertising platform are starting to …

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The People verse Google v. Microsoft
March 1, 2010 – 9:58 am | No Comment
The People verse Google v. Microsoft

Tag this one “kettle,” “pot,” “black.” The growing prospects of a Google antitrust probe on both sides of the Atlantic has drawn into the fray the search giant’s biggest nemesis: Microsoft. Not surprisingly, what’s shaping …

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Italy court convicts Google execs for prankster’s video
February 24, 2010 – 3:24 pm | 2 Comments
Italy court convicts Google execs for prankster’s video

It’s a double-whammy day for Google in Europe. Less than 24 hours after the European Commission asked Google to respond to complaints lodged by three other search engines, an Italian court

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Europe to probe Google’s search algorithm
February 24, 2010 – 9:38 am | One Comment
Europe to probe Google’s search algorithm

It was bound to happen sooner or later: Google’s search engine, which has a market share of between 80% and 90% in Europe faces its first major antitrust challenge.

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Facebook faces “green” backlash
February 18, 2010 – 11:58 am | 4 Comments
Facebook faces “green” backlash

An online protest this morning was building aimed at Facebook’s new data center in Oregon. The issue? How it intends to power its social network of 400 million strong: with “dirty coal.”

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Facebook pulls into second, Twitter gaining
February 18, 2010 – 10:46 am | 2 Comments
Facebook pulls into second, Twitter gaining

The writing on the wall is clear: social media will soon be the dominant internet activity.
In another milestone Facebook has pulled ahead of Yahoo as the biggest site in the U.S., according to Compete.com, at …

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Tweeting the big game
February 16, 2010 – 12:10 pm | No Comment
Tweeting the big game

Many non-Americans are perplexed at the popularity of American football with its start-and-stop action. They don’t seem to get that start-and-stop is the point. Over the years, American football has evolved into the perfect sport …

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Battle for social search dominance heats up
February 16, 2010 – 11:33 am | 4 Comments
Battle for social search dominance heats up

Facebook is encroaching Google’s prize turf: search. More and more, people you know and trust are directing online traffic, as opposed to clever algorithms. Clearly, search is going social.
In one area it has already caught …

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