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The business of social media marketing, storytelling and gamification

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Articles tagged with: Ford

Why it would be foolish to “pull a GM” and snub Facebook
May 16, 2012 – 1:13 pm | No Comment
Why it would be foolish to “pull a GM” and snub Facebook

The two biggest stories in digital right now are Facebook… and Facebook. On the eve of an IPO that could value Facebook at $100 billion we get word that automotive giant General Motors is pulling its $10 million Facebook ad budget on account of diminished returns. Is GM telling us something, that Facebook is a waste of money as a marketing opportunity? The answer: not so fast.

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Social media engagement: which brands lead the way?
May 1, 2012 – 8:06 am | No Comment
Social media engagement: which brands lead the way?

Engagement is the new currency for social marketing effectiveness, particularly for brands who are seeing renewed life on their Facebook fan pages ever since the new Timeline was introduced earlier this year. A new study out this week looks at which industry sectors are getting the most mileage (there’s one hint) out of their social engagement strategy.

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Despite recall mess, Ford racks up nice buzz for Focus
April 18, 2012 – 1:11 pm | No Comment
Despite recall mess, Ford racks up nice buzz for Focus

We’ve written a few times here about Ford’s for-the-people approach to marketing its new models, an approach that relies heavy on social. As a kind of follow-up we have an interesting piece of research from social metrics specialists Inefegy that looked at how Ford weathered a recall storm a few weeks back. Hint: there’s a silver lining in here for save-the-world eco-types.

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Social creative: Chevrolet stands out at Super Bowl
February 6, 2012 – 11:45 am | No Comment
Social creative: Chevrolet stands out at Super Bowl

This year’s Super Bowl saw five times as much social activity as last year, figures from Trendrr suggest, which is not surprising given research by Coco-Cola showing that at least 60 percent of viewers were expected to have a smart phone, tablet or computer within arm’s reach and that an average of 10,000 Tweets per minute were fired off in game’s final three minutes.

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Tracking the growing social media sustainability landscape
January 24, 2012 – 12:38 pm | One Comment
Tracking the growing social media sustainability landscape

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One year ago, we published the inaugural Social Media Sustainability Index, a trawl through 287 major companies in North America and Europe to identify who was using social media tools and thinking to communicate sustainability. …

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And the award for most tone deaf Facebook give-away goes to…
July 12, 2011 – 8:10 am | No Comment
And the award for most tone deaf Facebook give-away goes to…

…it goes to the NHL’s Detroit Red Wings, the Motor City’s perennial ice hockey power who tried to whip up a bit of fan excitement in early April for their eventual failed Stanley Cup run this year with a car give-away. What’s not to like there?

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Social Media Spotlight: Aunt Jemima proves PR firms can do social too
March 7, 2011 – 11:31 am | 5 Comments
Social Media Spotlight: Aunt Jemima proves PR firms can do social too

Aunt Jemima, arguably America’s oldest and most recognizable pancake brand, has proved that you can teach an old dog new tricks. With the help of PR powerhouse Weber Shandwick, the brand launched its official social media presence two weeks ago in conjunction with a simple yet effective social undertaking.

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Social media spotlight: Ford Explorer’s “Go. Do” gets it done
March 2, 2011 – 12:52 pm | 4 Comments
Social media spotlight: Ford Explorer’s “Go. Do” gets it done

Ford, along with Montana-based sports marketing and comms specialists Outside Media, launched a Facebook campaign earlier this month that lets users compete for a sponsored adventure in the new Ford Explorer 2011. While the campaign tactics itself are far from revolutionary, Ford continues to distance itself from the rest of the SUV pack, building the Explorer into the social brand of choice. Here’s the breakdown.

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Campaign of the Week: Mattel plays matchmaker to Barbie and Ken
February 14, 2011 – 2:34 pm | 2 Comments
Campaign of the Week: Mattel plays matchmaker to Barbie and Ken

Well, it’s Facebook official. Mattel, the iconic toy company, has reunited its most famous couple in a monthlong social media campaign just in time for Valentine’s Day. Was the boost in romance enough to goose Facebook fans, too? Here are the results.

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A short history of social media CSR: The good, bad & ugly
November 17, 2010 – 8:56 am | No Comment
A short history of social media CSR: The good, bad & ugly

Do you recall back in 2006 when eco activists hijacked General Motors’ big Chevy Tahoe online marketing blitz, using the campaign to post their grievances with the automaker’s environmental track record prominently on its own web site? We didn’t know it then, but this savvy counter-attack kick-started the social media activist movement. It’s also motivated companies to better communicate their CSR accomplishments with the public. How are they doing? We tell you here.

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