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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: flickr

SMI Conference Spotlight: London’s 2012 social media Olympic Games
June 3, 2010 – 1:07 pm | 9 Comments
SMI Conference Spotlight: London’s 2012 social media Olympic Games

The Olympic Games sell itself, right? Nope. Alex Balfour, Head of New Media for the London Organising Committee of the Olympic and Paralympic Games (LOCOG), promises to bring the latest social platforms to mankind’s oldest sporting event.

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Greenpeace enlists web activists to remake BP logo
May 21, 2010 – 1:45 pm | 9 Comments
Greenpeace enlists web activists to remake BP logo

Activists at Greenpeace have really stepped up their use of social media of late to recruit more and more members of the general public into its various corporate pressure campaigns. Just today, they’ve renewed the fight against BP in its ongoing stop- tar-sands-investment crusade by asking the general public to rebrand BP by redesigning the company’s corporate logo. So far, we’ve seen BP standing for “Bad People”, “Broken Promises” and “Bloody Pillagers”. And those are the tame ones.

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Kodak’s social media savvy on display in ad blitz
April 26, 2010 – 1:25 pm | 5 Comments
Kodak’s social media savvy on display in ad blitz

Camera brands like Kodak were the powerhouses of the industry back in the point-and-click-and-print days. Then digital photography arrived forcing them into catch-up mode on the development side of the business. But don’t call Kodak a Luddite. It has remade their image as fun and even cool brands, thanks to social media.

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Stella Artois drinks the social media punch
March 22, 2010 – 3:02 pm | 4 Comments
Stella Artois drinks the social media punch

Lager lovers and the Cannes Film Festival may sound like a mismatch, but don’t tell that to AB InBev, the marketers of Belgian brew Stella Artois. The beer maker has been talking to the …

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Fairtrade shows power of social can impact sales
February 22, 2010 – 1:46 pm | 3 Comments
Fairtrade shows power of social can impact sales

Everyone loves an underdog – especially in hard times. So it’s good news to know that in this brutal market sales of Fairtrade products rose 12% year-on-year, to £800 million. Part of that success at …

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Bebo embraces the lifestream
February 24, 2009 – 6:22 am | 3 Comments
Bebo embraces the lifestream

AOL’s $850 million social network Bebo entered the lifestreaming space yesterday with the launch of a raft of new features focused on pulling in all aspects of users’ friends’ activity online even if they aren’t …

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The future of the internet lies in mobile
December 16, 2008 – 10:32 am | No Comment
The future of the internet lies in mobile

Remember how back in the day, the year 2000 was going to be this amazing unimaginable nirvana of science and technology development of almost sci-fi proportions that was going to change our lives forever? Then …

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Social media comes of age – CNN says so
November 28, 2008 – 11:19 am | One Comment
Social media comes of age – CNN says so

The terror attacks in Mumbai shocked the world at large on more than one level. The violence, injury and loss of human life which we brace ourselves for every time something like this happens somewhere …

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Social Media Influence Conference…..the morning after
June 5, 2008 – 1:26 pm | No Comment

We had a great event yesterday – 180 attendees and really good presentations and panel discussions.
Thank you to all who spoke and attended the event. We’ll be posting video of the presentations and talks very …

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