The more sustainability professionals use social media outside of work, the more likely they’ll be to experiment with social channels and platforms for sustainability communications. But choosing the hottest new channel or biggest network is no guarantee of social media success.

That’s what we’re wondering today as we analyze the end-of-year numbers for 2010 as it pertains to our favorite online creative/socializing activities. Roughly 26 million new blogs were started last year. Not bad, but nothing compared with the growth happening in other areas of social media. Take a look.

The Olympic Games sell itself, right? Nope. Alex Balfour, Head of New Media for the London Organising Committee of the Olympic and Paralympic Games (LOCOG), promises to bring the latest social platforms to mankind’s oldest sporting event.

Activists at Greenpeace have really stepped up their use of social media of late to recruit more and more members of the general public into its various corporate pressure campaigns. Just today, they’ve renewed the fight against BP in its ongoing stop- tar-sands-investment crusade by asking the general public to rebrand BP by redesigning the company’s corporate logo. So far, we’ve seen BP standing for “Bad People”, “Broken Promises” and “Bloody Pillagers”. And those are the tame ones.

Camera brands like Kodak were the powerhouses of the industry back in the point-and-click-and-print days. Then digital photography arrived forcing them into catch-up mode on the development side of the business. But don’t call Kodak a Luddite. It has remade their image as fun and even cool brands, thanks to social media.

Lager lovers and the Cannes Film Festival may sound like a mismatch, but don’t tell that to AB InBev, the marketers of Belgian brew Stella Artois. The beer maker has been talking to the …

Everyone loves an underdog – especially in hard times. So it’s good news to know that in this brutal market sales of Fairtrade products rose 12% year-on-year, to £800 million. Part of that success at …

AOL’s $850 million social network Bebo entered the lifestreaming space yesterday with the launch of a raft of new features focused on pulling in all aspects of users’ friends’ activity online even if they aren’t …

Remember how back in the day, the year 2000 was going to be this amazing unimaginable nirvana of science and technology development of almost sci-fi proportions that was going to change our lives forever? Then …

The terror attacks in Mumbai shocked the world at large on more than one level. The violence, injury and loss of human life which we brace ourselves for every time something like this happens somewhere …