That companies are still willing to capitalize on human tragedy suggests they still have a long, long way to go before they can call themselves ‘social’

There’s no smoke without fire when it comes to a social media crisis, but who’s really responsible for striking the match?

Tesco has posted an interesting update amid its horse meat controversy

ING’s new careers-focused campaign poses some pertinent questions, but the company might not like the answers it gets.

The biggest #fail of the year so far?

Football players are reining in the bad behaviour on Twitter, but what about the clubs?

Five of the biggest social #fails of 2012 and how to avoid history repeating itself

British supermarket chain The Co-operative is generally known for its ethical produce, sustainability policies and family-friendly prices. So imagine the surprise of its 18,000 Twitter followers when it inexplicably tweeted a picture of a semi-naked man. No accompanying text, no explanation…

Toyota should know better than anyone how to disseminate bad news to affected customers. Again this week it announced the recall of 2.7 million Prius, Corolla and Avensis models, bringing the total number of Toyota branded cars off the road to more than 10 million this year. That’s more or less in line with the recall numbers each of the past two years, 2010 and 2011. The world’s biggest carmaker (as of 1H, 2012, anyhow) should be an old pro then at utilizing its social channels to keep people informed and up-to-date. Right? Think again.

As Hurricane Sandy sweeps across the east coast, Gap shows us how NOT to engage affected customers