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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: Facebook

Will Google face another Twitter storm over UK phone launch?
April 27, 2010 – 12:36 pm | 2 Comments
Will Google face another Twitter storm over UK phone launch?

Remember Google’s Nexus One? It’s set for European release on April 30th. Will it be met with praise, or will it suffer the fate of its American brother?

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Spotify’s social bid to knock iTunes off the charts
April 27, 2010 – 11:18 am | One Comment
Spotify’s social bid to knock iTunes off the charts

As the competition fires up between iTunes and Spotify with the release of Spotify’s new social features, a question arises: Will Spotify’s social step be enough to trump the big Apple?

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Brits remain world’s biggest online video junkies
April 27, 2010 – 9:20 am | 2 Comments
Brits remain world’s biggest online video junkies

At one point in mid-2008, we reported Brits were the world’s biggest online video junkies. A year-and-a-half later, and it’s clear that addiction continues to intensify, posing big challenges for TV programmers and big potential for advertisers.

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Milennials big on blogs, but are flat broke
April 26, 2010 – 3:04 pm | 5 Comments
Milennials big on blogs, but are flat broke

This is the conclusion we can draw from two separate in-depth looks at Millennials, those teens and twenty-somethings that are coming of age amid a period of incredible innovation and incredible economic uncertainty.

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Kodak’s social media savvy on display in ad blitz
April 26, 2010 – 1:25 pm | 5 Comments
Kodak’s social media savvy on display in ad blitz

Camera brands like Kodak were the powerhouses of the industry back in the point-and-click-and-print days. Then digital photography arrived forcing them into catch-up mode on the development side of the business. But don’t call Kodak a Luddite. It has remade their image as fun and even cool brands, thanks to social media.

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Will “Likes” replace Tweets as the new conversation-starter?
April 26, 2010 – 9:12 am | 4 Comments
Will “Likes” replace Tweets as the new conversation-starter?

Will Facebook use “Like” to knock Twitter off its perch as the dominant mouthpiece for real-time discussion?

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Social shopping goes “Geo”
April 23, 2010 – 11:28 am | 13 Comments
Social shopping goes “Geo”

In yesterday’s post we talked about how Facebook’s Open Graph was going to revolutionize online shopping and advertising online by adding the social touch. But it appears Open Graph is just the tip of the …

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Obama v. Goldman Sachs: a social media mismatch
April 23, 2010 – 10:50 am | 14 Comments
Obama v. Goldman Sachs: a social media mismatch

President Obama’s historic move to reform Wall Street is taking center stage on social networks as he makes a direct appeal to the people. And what of his biggest target? Goldman Sachs, the largest investment …

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Forget EPS, how did your portfolio do on Facebook last quarter?
April 22, 2010 – 3:11 pm | 5 Comments
Forget EPS, how did your portfolio do on Facebook last quarter?

Come earnings season, executives will turn to any rosy metric they can find in the financial statement to placate restless investors, particularly during an economic downturn like the one we’re in. All kinds of calculations …

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Why being “Liked” really matters now
April 22, 2010 – 11:01 am | 6 Comments
Why being “Liked” really matters now

At yesterday’s F8 conference, Facebook CEO Mark Zuckerburg proclaimed there would be “one billion Like buttons on the web within 24 hours after launch.” True to his word, we’re seeing an impressive numbers of “Like’s” …

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