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Articles tagged with: Facebook

Google+, the lynchpin of Google’s business strategy
July 19, 2011 – 3:28 pm | No Comment
Google+, the lynchpin of Google’s business strategy

So says Publicis Modem UK in a forward-looking Slideshare presentation that covers what the new social network is about and what impact it will have on digital business. The more interesting question might be: will Google+ become a lynchpin of your business strategy?

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History of F-Commerce: Slideshare Presentation
July 19, 2011 – 7:39 am | One Comment
History of F-Commerce: Slideshare Presentation

We’ve had a very positive response from our History of F-Commerce Infographic published last week and a number of you have asked if we could re-package it as a Slideshare presentation. Here it is in PowerPoint format.

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Social Creative: Facebook and Time Warner gang up on bullying, but for whose benefit?
July 18, 2011 – 10:56 am | No Comment
Social Creative: Facebook and Time Warner gang up on bullying, but for whose benefit?

Time Warner and Facebook have announced their plans to team up and take on one of today’s trickiest issues online and off-: bullying. With so much attention being paid to this already we wonder, will the efforts of two more media giants make a difference?

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Infographic: The history of F-commerce
July 14, 2011 – 12:54 pm | 56 Comments
Infographic: The history of F-commerce

Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015 with Facebook-generated sales one of the primary drivers. Certainly brands like Gap, Delta Air Lines and 1-800-Flowers.com have seen some returns on their early investments in setting up a shop window on the world’s busiest social network.

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Social Creative: Doritos adds crunch to its Facebook campaign
July 11, 2011 – 6:27 am | No Comment
Social Creative: Doritos adds crunch to its Facebook campaign

Long favored as the gamers’ snack of choice, it’s fitting that Doritos has launched its own video game to complement its latest marketing campaign.

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Social Commerce Spotlight: When 500,000 merchants isn’t all that much
July 8, 2011 – 2:17 pm | One Comment
Social Commerce Spotlight: When 500,000 merchants isn’t all that much

Earlier this week, geo-based social networking site Foursquare announced it surpassed 500,000 merchants. That’s over half a million businesses reaching out to the mobile-savvy generation, gleaning valuable market research and raising awareness of their brand. But this doesn’t necessarily mean it’s top dog in the mobile/social commerce sector.

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From Russia with love: Vkontakte is truly a force in social networking
July 7, 2011 – 7:28 am | No Comment
From Russia with love: Vkontakte is truly a force in social networking

Here’s a little charticle that might surprise you. We took the latest comScore web usage numbers, sifting through it to focus solely on Europe’s most popular social sites. The big winner hails from Mother Russia, not Palo Alto.

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Social Sustainability: Google+ overshadows search engine’s big climate news
July 6, 2011 – 10:50 am | One Comment
Social Sustainability: Google+ overshadows search engine’s big climate news

Despite the recent sale of Myspace for a relatively meager $35 million and LinkedIn’s rocky ride so far on the stock market, search engine giant Google has decided it wants a piece of the lucrative social networking pie, and last week launched Google+. Oh, it’s also made a big green announcement that’s gotten lost in all the geeky plus-buzz.

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Unilever: digital, social media is a “really good” ROI channel
July 1, 2011 – 7:09 am | No Comment
Unilever: digital, social media is a “really good” ROI channel

The ROI debate still hangs over every social media budgeting discussion, it seems, but the camp of believers is growing larger and more impressive every day. One such believer is Unilever’s Selina Sykes, who handles digital and social media marketing for Lynx, the UK’s top-selling deodorant brand for men.

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What’s in Zynga’s S-1, and what can it tell us about future of social gaming?
June 30, 2011 – 1:45 pm | No Comment
What’s in Zynga’s S-1, and what can it tell us about future of social gaming?

That’s the question posed by IHS Screen Digest, analysts who’ve been covering the gaming market since the early PlayStation days. As they note, Zynga is expected to file in the coming days its required S-1 financial docs for curious investors to peruse, the final big step before its IPO. It’s a stock market event that will define whether social gaming is the next big thing.

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