To promote season two of Fox’s hit zombie TV show ‘The Walking Dead’, Red Bee Media has created a personalised app that’ll have its users either chomping at the bit for the show’s next airing, or hiding under the stairs, rocking back and forth with fear

We’ve already seen YouTube’s evolution in bringing viewers live broadcasts, now Facebook is getting involved. On Saturday 8 October, the first global, live concert broadcast through Facebook will take place, with millions of fans in over 100 countries expected to tune in for the Michael Jackson tribute concert, taking place in Cardiff, Wales

Not long ago, all the talk in digital marketing circles was the power of “Like.” Build an impressive following of people who declare they like your company, organization or product and, the thinking went, you’d have a cheap and cheerful network of brand advocates, the type who would enthusiastically follow your daily posts and tell their friends about it, too. How very naive that all seems today.

A few weeks ago, print publishers added to the pessimistic chorus of an imminent ad slump when The New York Times reported dismal Q3 numbers. That seems like a distant memory today as a new forecast predicts yet more bullish growth for one brash new sector – social networks.

It’s been said that online commerce is the engine of retail. And what’s the fastest growing segment of online commerce? It appears to be social commerce, and this new study on our online shopping habits from e-commerce specialists at ChannelAdvisor sheds light on why.

Electronics giant Philips is on a mission to help sleepy heads wake up feeling less murderous and more refreshed, with the launch of its new Wake-up Light and supporting Make Me a Morning Person campaign.

Cider brand Magners has become the first drinks company in the UK to sell its products directly through Facebook, offering a limited run of 1,000 gift packs priced at £10 each.

Ah, the road trip. Is there an activity more symbolic of fun and freedom than piling into a car with your favorite people and taking off to an unknown destination, listening to great tunes along the way? Hardly, and so Nissan has tapped into the psyche of road trip adventurers for a social media campaign promoting its new 2012 Versa sedan.

A new game – one that allows players to take control of the destiny of an online environment – has launched, which has a direct and positive benefit to the real world. Trash Tycoon, a green-themed game for Facebook from social gaming startup Guerillapps, lets users manage and upcycle a town’s waste, while raising money for real-world projects that reduce carbon emissions.

We’re beginning to see the downside of the social media land rush mentality that compelled big brands, organizations and corporates to set up shop on the likes of Facebook, Twitter, YouTube and Foursquare over the past two years. A much-cited new survey tells us that companies are being increasingly hit with a new type of reputation-bruising crisis, one that emerges and spreads via social media channels. Social crises are on the rise and companies are increasingly unprepared to resolve them.