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Articles tagged with: Facebook

Levi’s taps Facebook to recruit geeky spokeswoman (who looks great in jeans)
January 18, 2011 – 8:55 am | No Comment
Levi’s taps Facebook to recruit geeky spokeswoman (who looks great in jeans)

Ladies, looking for a paying gig in San Francisco where you get to try on lots of new fashions and then Tweet how “awesome” they look on you? You only have two minutes to convince Levi’s you’re their gal. YouTube skills a must.

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What the past tells us about the future of Facebook, Groupon and Twitter
January 13, 2011 – 4:26 pm | 5 Comments
What the past tells us about the future of Facebook, Groupon and Twitter

The news that both Facebook and LinkedIn are preparing to take their shares public has created a froth of both investor and media excitement. Facebook’s projected $50 billion valuation would be more than Starbucks and Dell. Combined! And the head-scratching headlines don’t end there.

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Doesn’t anybody blog anymore?
January 13, 2011 – 11:06 am | 10 Comments
Doesn’t anybody blog anymore?

That’s what we’re wondering today as we analyze the end-of-year numbers for 2010 as it pertains to our favorite online creative/socializing activities. Roughly 26 million new blogs were started last year. Not bad, but nothing compared with the growth happening in other areas of social media. Take a look.

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Step aside Facebook and Twitter. Discounts, freebies lead online sales
January 7, 2011 – 9:27 am | 2 Comments
Step aside Facebook and Twitter. Discounts, freebies lead online sales

We had our doubts it could be done, but it appears this year’s e-Christmas shopping tally of $32.6 billion was not just a record, but it exceeded very ambitious pre-season expectations as well.

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Things to watch out for in 2011
January 3, 2011 – 3:40 pm | One Comment
Things to watch out for in 2011

It’s not easy to pick out ten things expected to take off in the coming year, let alone 100. But that’s just what JWT’s team of futurists put together in this buzzy slide presentation.

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Forget Foursquare and Facebook. e-Christmas sales driven by free shipping
December 21, 2010 – 2:57 pm | 2 Comments
Forget Foursquare and Facebook. e-Christmas sales driven by free shipping

That’s the hard-to-ignore conclusion we draw from the latest online holiday sales figures, which shows a big surge late last week from shoppers cashing in on a “free shipping” gambit rolled out this year by 1,500 retailers.

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Guest analysis: can big brands friend stubborn teens?
December 15, 2010 – 11:18 am | One Comment
Guest analysis: can big brands friend stubborn teens?

Facebook is undoubtedly the media phenomenon of the 21st century and advertisers are working hard to keep up with and respond to the ever-changing behavior of young people who dominate the site. What do these influential teens and twenty-somethings think of big brands’ recent arrival on their turf? Nick Mawditt of Kinetic has spent a great deal of time with them. This is what he’s learned.

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Guest analysis: Does Facebook own the rights to your “face”?
December 10, 2010 – 2:13 pm | No Comment
Guest analysis: Does Facebook own the rights to your “face”?

Facebook is just a cat’s whisker away from acquiring a trade mark in the USA for the word FACE. Fat Face, FaceTime and The North Face will be obliterated by The Social Networking Wizard! Beauty products of the world will be annihilated! My face is no longer my face!

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e-Christmas sales update: free shipping trumps Facebook?
December 9, 2010 – 11:17 am | No Comment
e-Christmas sales update: free shipping trumps Facebook?

The latest online shopping tally is in and Americans have so far spent just over $17.5 billion through December 5th, up a respectable, but slightly-under-forecast increase of 12% year-on-year. And what’s drawing in the online shoppers? Free shipping.

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Sony Ericsson builds massive Facebook following behind contest give-aways
December 7, 2010 – 9:01 am | No Comment
Sony Ericsson builds massive Facebook following behind contest give-aways

Sony Ericsson launched a new Facebook giveaway contest last week to celebrate its Xperia X10 mini phone launch enticing fans to compete for a freeby handset. The numbers suggest giving away free stuff is still a tried and true way to get fans to rally around your brand. Go figya.

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