Now, brand pages are rolling out across the globe, allegedly to partners that have already committed to spending at least $25,000 on Twitter’s ad products, including promoted tweets and trends. There are rumours afoot that brand pages are set to evolve further, with the potential addition of ecommerce functionality (already dubbed ‘T-commerce’), and analytics.

You might remember this scene from the 2010 Oscar-award winning film “The Social Network.” Four young coders tap away at their laptops, face-off style. Every few seconds, or so it seems, one of the combatants downs a potent shot of cheap booze then resumes tapping away. Around them the cheering hits a fever pitch until… breakthrough! Code cracked. “Welcome to Facebook,” the Mark Zuckerberg character greets the victor.

Entirely hosted on the brand’s Facebook page, the Now Boarding contest-based campaign takes inspiration from the fearless travel culture associated with snowboarding, and has tapped into the psyche of snow worshippers perfectly

In short, this is a neat, well thought-out campaign that utilizes Facebook as a ‘hub’ in its truest sense: real-time figures and numbers instil confidence in the donator; Facebook’s page functions and features give access to a wealth of knowledge in an interactive and engaging way; and the social aspect of liking and sharing helps to spread awareness of the cause.

Electronics and personal care giant Philips is giving men a reason to embrace the monotonous morning shave with a new campaign under its ‘Philips Self-Expression’ arm, aiming to alter traditional conventions that have dictated a clean-shaven look for the last few decades.

The Welsh are good at a lot of things. Cakes for example. And rugby. Also not getting too irate when their entire country is ‘edited out’ of a prestigious EU reference book. But what this relatively small country is really good at is bandying together in the spirit of patriotism, for a common good

The big news in this announcement, though, is really what’s going on with brand pages. A bit late to the party (Google+ has recently announced brand pages and Facebook, well…), Twitter now promises new features to marketers that will offer the potential to interact and engage with followers even more so than previously

By no means are the algorithms perfect yet, though. Suggestions of hair care products for bald relatives and exercise equipment for overweight, chair-dwelling gamers have been reported in reviews of the app, but generally speaking the gift suggestions are relevant and even in some cases creepily accurate

Since the consumer boom, psychologists have long debated the drivers that push us into impulse buys, or how we reason with and justify purchases. Now we’ve social shopping in the fray, the psychological aspects of shopping are even more complicated. Indeed, Facebook storefront maker Tabjuice describes the sprawling web of social shopping as ‘a mighty confabulation of social rules and subconscious needs’

These aren’t the usual inane ramblings of someone trying to decide what to have for dinner, or complaining of a cold; Lala’s updates give a distressing snapshot into a harsh, unforgiving reality that many individuals face every day in London: ‘My family probably think I am dead’…