In what is being hailed a victory for the world’s rainforests, Burger King has dropped Indonesian palm oil producer Sinar Mas from its list of suppliers, the third major brand to cave to a Greenpeace pressure campaign that’s been stalking the corporate pages of Facebook over the past six months.

The wait is over, Top Gear fans. The long-running speculation about The Stig’s true identity is now revealed. Regardless of who he actually is (cough… Ben Collins), the build-up of speculation and subsequent controversy has sent viral discussions throughout the social media landscape.

This sound familiar? Facebook users are lashing out at the social networking behemoth for new features that, they grumble, cross the line and trample on their privacy. This time the evil enemy, for some privacy-challenged users, is none other than Facebook Places, the much hyped location-based service just launched to take on Google, Foursquare and others.

The leash on the UK’s advertising watchdog is being loosened and it will finally get its teeth into social networks, with an expanded remit covering Facebook, Twitter and advertisers’ own websites. It’s a move which is long-overdue, though it won’t take effect for another six months.

Facebook’s “Like” button is becoming much more than a thumbs-up seal of approval. Urban Outfitters is now integrating “Liking” into a social shopping experience to boost its already massive online following and growing online sales, which could also prove to be the next method of community crowdsourcing.

“Location” has become the new keyword over the past few months with the rise of geo-based sharing services, most notably Foursquare. But many observers are skeptical, and a new report by Forester Research has everyone wondering: if they build it, will users actually end up checking-in? We think they will.

Social networking use in the US by the grandparents crowd is on the rise yet again. According to a new Pew Internet report, the number of Internet users born before John F. Kennedy took the Oval Office who now regularly go on Facebook, Twitter and other social networks has nearly doubled in recent months.

If there’s anything that (almost) everyone can agree about, it’s that Nutella is delicious. In fact, it’s so deliciously inspiring that fans themselves went out of their way to create and maintain the brand’s Facebook fan page for years. But at of the start of August, Nutella caught on and took over the fan pages. Now what? Can Nutella possibly lead a multi-million person fan page that it had no hand in creating?

With bad eggs around, you might expect something of a stink, but the American Egg Board’s smart use of social media during the US egg recall is producing the sweet smell of a PR success.

The analysts at Experian Hitwise think it’s just a matter of time. In the latest Hitwise newsletter, the web usage measurement firm says that at 26 million users, the UK Facebook population very likely has hit its “saturation point.” Sure enough, a look at some tell-tale usage statistics show the Facebook growth engine in the UK just might be, gasp, running out of steam.