…to impress the boss, a client or room-full of curious suits. Then you might want to look at this social media presentation from Stefano Principato posted to Slideshare earlier this week. It has a little …

If you’re not familiar with the 90-9-1 explanation of online community engagement/participation, it goes something like this:

On Facebook, there are over 60,000 fans who’ve declared their devotion to Cartier. Rolex is even bigger. While this social networking love affair certainly speaks well for the brand’s marketing efforts, it may not translate …

Online fashion retailer ASOS is one of the most social savvy of brands. It has over 230,000 followers combined signed up to its Facebook, Bebo and MySpace pages, and nearly 30,000 more tuning in regularly …

The Twitter advertizing platform isn’t even live yet and the UK’s advertizing standards watchdog already wants tighter controls. The same goes for Facebook.

If you listen to pundits of the Silver Screen, the competition for “Best Picture” comes down to just two films: James Cameron’s “Avatar” and Kathryn Bigelow’s “The Hurt Locker.” But that’s not how it’s playing …

The U.S. Department of Defense has a social media policy, and yet seven out of 10 American companies – and nearly eight out of 10 British firms – do not. With that in mind, I …

While social media analysts (us included) ponder the future impact of “Twitter-tizing,” it’s important to note that some brands have already had success using the micro-blogging platform to boost sales. Sony, for one, recently divulged …

At 400 million members, Facebook is a global force – as mainstream as it gets. And it’s poised to get a whole lot bigger.

In 2006, Wal-Mart’s then-CEO Lee Scott delivered a speech to employees asking them to think big and ponder, “What would it take for Wal-Mart to be that company, at our best, all the time?”