Instead of fan pages, blanket messages and the encouragement of ‘likes’, the ROI-focused product measures more traditional ecommerce metrics, such as traffic, conversion rates and sales, and – crucially – offers a wealth of socializing options that allow users to discover products based on advice from friends.

To promote season two of Fox’s hit zombie TV show ‘The Walking Dead’, Red Bee Media has created a personalised app that’ll have its users either chomping at the bit for the show’s next airing, or hiding under the stairs, rocking back and forth with fear

It’s been over a week since the release of both Twitter’s @Anywhere and Facebook’s “Like” button. Both promised to change the way people interact with one another and with the issues and brands they feel most strongly about. But only one appears to be living up to the hype.

The Facebook F8 conference in San Francisco starts today. Here’s what you need to know about how Facebook is going to change your brand’s online experience.

Is Facebook on a collision course with privacy watchdogs? There have been isolated complaints in the U.S. and in Europe to rein in the rapidly growing social network and how it handles user data, but …

Just a week after Google launched its Social Bar, Facebook has launched a social widget for Facebook Connect, called the Comments Box. Ray C. He announced the launch on the Facebook blog, saying:
“The Comments Box …

Mike Schroepfer at Facebook has blogged the reasoning behind the social network becoming a member of the OpenID Foundation, a move that’s surprised some because, as Adam Ostrow at Mashable points out, until now, Facebook …

First phishers, now hackers — the Twitter security concern got a little scarier yesterday, with the news that 33 high profile accounts, including those of Britney Spears and Barack Obama, were hacked. Twitter is acting …

Without a doubt, the hottest news of the moment is yesterday’s launch of Facebook Connect and rival service, Google Friend Connect. The ensuing brouhaha is easily understood — these guys are changing the shape of …