The report examines social shopper needs, ultimately developing six shopper archetypes. By breaking down traits associated with indulgent needs, impulsive needs, utilitarian needs and informational needs, the researchers identified the following (from light social shoppers to heavy users):

As scrapbook site Pinterest proves itself a formidable presence on the social commerce landscape, it’s little surprise retailers are taking steps to emulate the model’s success.

The visually rich Facebook Timeline has only been around a few months, but it’s already picking up big converts from social-savvy brands who want to invest in deeper engagement. A new infographic from Israel’s Storeya also shows it’s delivering promising ROI for retailers too.

Despite the Twitter population giving a general thumbs down to sponsored and promoted tweets with claims that they’re too intrusive, Facebook is following a similar suit with its new Offers feature.

As predicted, Pinterest has proved itself a formidable presence in the f-commerce arena following figures showing it’s the fastest growing social media traffic source for e-commerce websites in terms of revenue.

Now though, one of the biggest names in the biz says that actually, f-commerce is doing just fine, and that we have our dear old moms to thank for that.

Twitter notified us this evening it is gradually rolling out to small businesses – a huge force in the world of social commerce, it turns out – a “self-serve advertising product” called Promoted Products for Small Business that delivers potential sales leads to SMEs active in the mobile and social space.

Now, however, e-commerce software company Ecwid has stepped up to the plate with research that suggests SMBs are in fact seeing very positive financial benefits from f-commerce.

As speculation abounds that f-commerce is a sinking ship, a new survey from e-commerce platform Payvment shows that there are hundreds of thousands of smaller businesses successfully selling products on Facebook.

The humanization of marketing is one of the more positive, aspirational aspects of social media marketing. But this is a concept that goes well beyond friending, f-commerce and Likes. It’s also about accountability and transparency, a few very human traits.