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Articles tagged with: dell

What the past tells us about the future of Facebook, Groupon and Twitter
January 13, 2011 – 4:26 pm | 5 Comments
What the past tells us about the future of Facebook, Groupon and Twitter

The news that both Facebook and LinkedIn are preparing to take their shares public has created a froth of both investor and media excitement. Facebook’s projected $50 billion valuation would be more than Starbucks and Dell. Combined! And the head-scratching headlines don’t end there.

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Tapping the social web to perfect products, streamline business
December 15, 2010 – 12:00 pm | 3 Comments
Tapping the social web to perfect products, streamline business

Ah, if it were only that easy. In truth, companies are still playing lip service to the practice of “social co-creation,” or using social media to tap your customer base for innovative ideas, new research has found.

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What is the optimal number of staffers to train up in social media?
November 15, 2010 – 12:19 pm | One Comment
What is the optimal number of staffers to train up in social media?

Dell LogoIt’s a question that gets posed regularly within an organization: just how many people within the company should be trained to blog, Tweet or post on behalf of the brand? The answer?

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Social Media Screw Ups – A History
October 5, 2010 – 1:46 pm | 13 Comments
Social Media Screw Ups – A History

Our editorial and social media training partner, Custom Communication, has gone back through six years of social media and compiled a visual narrative of company misadventures with bloggers, tweeter and other social media voices.

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Why corporates are still “scared” to invest in social media
August 4, 2010 – 9:49 am | 10 Comments
Why corporates are still “scared” to invest in social media

As far as social media integration on the enterprise level goes, these are early days. Scratch that. These are “scary”, early days for corporate executives, says digital pioneer Jeff Dachis, the founder in the 1990s of Razorfish, and now, the Dachis Group. Companies are still in the trial-and-error mode in terms of using the latest social media innovations and technologies to engage with customers and employees. Why the hesitancy?

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Dell’s Adam Brown Presentation to Social Media Influence
July 9, 2010 – 1:53 pm | 4 Comments
Dell’s Adam Brown Presentation to Social Media Influence

We were lucky to be able to call upon the expertise and insight of a number of top social media thinkers at this year’s Social Media Influence conference. Adam Brown was one such expert.

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10 commandments of social business
June 23, 2010 – 10:14 am | 30 Comments
10 commandments of social business

Can you tell from that headline we’re a bit inspired? It’s the morning after Social Media Influence 2010, a fascinating day of discussion and debate about what makes for a social company, the kind of …

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Retailer 6pm.com shows why you shouldn’t penalize customers for your mistakes
May 24, 2010 – 9:23 am | 2 Comments
Retailer 6pm.com shows why you shouldn’t penalize customers for your mistakes

Shop much at 6pm.com, the web retailer owned by Amazon.com? The site made a collossal mistake over the weekend, pricing all items at $49.99, a blunder that it says cost it $1.6 million. People will be talking about this mishap for some time, but not because it lost a bundle, but rather because it’s generated so much praise from the web community for honoring every transaction at the mistaken knock-down price, even, reportedly, a $1,400 GPS system.

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PepsiCo and Dell to Speak at Social Media Influence Conference 2010
April 13, 2010 – 10:59 am | 8 Comments
PepsiCo and Dell to Speak at Social Media Influence Conference 2010

We’ve run our Social Media Influence conference for five years now and we’re excited to announce that, on June 22, at the London Marriott, Grosvenor Square, once again we’ll be bringing some of the smartest social media thinkers together for a day of debate and best practice presentations.

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Who should you hire to succeed in social media?
March 30, 2010 – 11:26 am | 13 Comments
Who should you hire to succeed in social media?

One of the sea changes being seen by companies in this social media era is the new way they have been forced to communicate with their customers. But how should resource this new form of customer engagement?

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