As far as social media integration on the enterprise level goes, these are early days. Scratch that. These are “scary”, early days for corporate executives, says digital pioneer Jeff Dachis, the founder in the 1990s of Razorfish, and now, the Dachis Group. Companies are still in the trial-and-error mode in terms of using the latest social media innovations and technologies to engage with customers and employees. Why the hesitancy?

We were lucky to be able to call upon the expertise and insight of a number of top social media thinkers at this year’s Social Media Influence conference. Adam Brown was one such expert.

Can you tell from that headline we’re a bit inspired? It’s the morning after Social Media Influence 2010, a fascinating day of discussion and debate about what makes for a social company, the kind of …

Shop much at 6pm.com, the web retailer owned by Amazon.com? The site made a collossal mistake over the weekend, pricing all items at $49.99, a blunder that it says cost it $1.6 million. People will be talking about this mishap for some time, but not because it lost a bundle, but rather because it’s generated so much praise from the web community for honoring every transaction at the mistaken knock-down price, even, reportedly, a $1,400 GPS system.

We’ve run our Social Media Influence conference for five years now and we’re excited to announce that, on June 22, at the London Marriott, Grosvenor Square, once again we’ll be bringing some of the smartest social media thinkers together for a day of debate and best practice presentations.

One of the sea changes being seen by companies in this social media era is the new way they have been forced to communicate with their customers. But how should resource this new form of customer engagement?

Dell Inc. generated tremendous buzz late last year in pulling off a Twitter first: selling $6.5 million worth of PCs, software and accessories via its corporate Twitter feed. Could other companies then “pull off a …

While social media analysts (us included) ponder the future impact of “Twitter-tizing,” it’s important to note that some brands have already had success using the micro-blogging platform to boost sales. Sony, for one, recently divulged …

Bloggers and reporters alike worked themselves into a froth yesterday over speculation around Twitter’s plans to charge brands for commercial use of its service, prompted by Fiona Ramsay’s story in Marketing magazine and a considered …

Jeremiah Owyang has posted some of his thoughts around search engine marketing following his research into some vendors in the community space which threw up a few interesting examples of how vendors are using sponsored …