Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Archive by Tags

Articles tagged with: Engagement

Which network really rules the roost when it comes to engagement?
December 19, 2013 – 11:03 am | No Comment
Which network really rules the roost when it comes to engagement?

A new Engagement Index offers insight into where marketers should direct their efforts.

Amazon bucks the social commerce trend by breaking the rules
December 13, 2013 – 9:09 am | No Comment
Amazon bucks the social commerce trend by breaking the rules

Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.

Major brands buddy up for bizarre but brilliant Twitter conversation
November 18, 2013 – 9:06 am | No Comment
Major brands buddy up for bizarre but brilliant Twitter conversation

An incident of social customer service took a surreal turn last week as a number of brands buddied up to create a conversation the likes of which has never been seen before on Twitter.

Forget pictures of lunches and manicures, Instagram proves itself a social-must for luxury brands as it becomes fastest growing network for marketers
November 7, 2013 – 9:41 am | No Comment
Forget pictures of lunches and manicures, Instagram proves itself a social-must for luxury brands as it becomes fastest growing network for marketers

Engagement has skyrocketed by 350% in the last year, making Instagram a crucial social vertical for brand marketers.

How are brands using Tumblr?
August 28, 2013 – 8:46 am | One Comment
How are brands using Tumblr?

Social media playground Tumblr has long been on the radar of meme enthusiasts and creative types, but now brands are also waking up to the platform’s potential.

Social media spotlight: M&S reels in proud parents with #TellingTales campaign
August 12, 2013 – 8:57 am | No Comment
Social media spotlight: M&S reels in proud parents with #TellingTales campaign

Marks & Spencer’s new kid-centric campaign has a lot to offer, but could benefit from a more joined-up marketing strategy.

Doubt and promise: The road ahead for brands on social platforms
August 8, 2013 – 9:58 am | No Comment
Doubt and promise: The road ahead for brands on social platforms

With social media’s ROI potential still under the spotlight, what can brands do to make sales out of social activity?

Social commerce spotlight: In-stream payment app Chirpify looks to second screen
August 2, 2013 – 8:07 am | No Comment
Social commerce spotlight: In-stream payment app Chirpify looks to second screen

Chirpify is now sitting on millions of dollars of capital, but how it’ll use it to expand its reach in second screen is yet to be seen

Hashtags fail to drive engagement on Facebook
July 31, 2013 – 7:58 am | No Comment
Hashtags fail to drive engagement on Facebook

Despite launching six weeks ago, Facebook hashtags are going widely-unused by fans engaging with brands

Social media spotlight: Honda triples engagement with personalized Vine campaign
July 22, 2013 – 8:41 am | No Comment
Social media spotlight: Honda triples engagement with personalized Vine campaign

Honda’s smart Vine campaign tripled engagement and pushed its average follower and conversation figures through the roof.