Food brands are major players in the social sphere, but a new report shows that they’re not engaging their audience as effectively as they could be

Fashion label F&F has launched a new competition across the social media landscape, but as its engagement levels reveal, not all platforms are created equal when it comes to contest participation.

New research shows that duel-screen living might not be having the negative impact on TV engagement previously thought

Forget the traditional four Ps of marketing, those seeking new social customers have a new set of considerations.

Social must become part of a company’s DNA before it can truly call itself social, but how to make the transformation?

LinkedIn is often overlooked as a sales generation platform, but Josh Turner, founder of LinkedSelling.com, argues it’s just critical as any other social channel.

Brands’ tendencies to focus on one form of engagement is excluding major groups of their online communities, new research warns

‘Password fatigue’ is becoming a brand engagement serial killer, according to new research

Over 80% of social media users in India use brand pages regularly. Do you strategies make the most of this?

A new study reveals that travelers are apprehensive about vacations via social