Articles tagged with: Engagement
A new Engagement Index offers insight into where marketers should direct their efforts.
Everyone knows brands should spend time fostering a sense of community with their audience, right? Not so for Amazon, which just cuts to the chase.
An incident of social customer service took a surreal turn last week as a number of brands buddied up to create a conversation the likes of which has never been seen before on Twitter.
Engagement has skyrocketed by 350% in the last year, making Instagram a crucial social vertical for brand marketers.
Social media playground Tumblr has long been on the radar of meme enthusiasts and creative types, but now brands are also waking up to the platform’s potential.
Marks & Spencer’s new kid-centric campaign has a lot to offer, but could benefit from a more joined-up marketing strategy.
With social media’s ROI potential still under the spotlight, what can brands do to make sales out of social activity?
Chirpify is now sitting on millions of dollars of capital, but how it’ll use it to expand its reach in second screen is yet to be seen
Despite launching six weeks ago, Facebook hashtags are going widely-unused by fans engaging with brands
Honda’s smart Vine campaign tripled engagement and pushed its average follower and conversation figures through the roof.