Search:
Newsletter signup:
Click here
SMI08

Home » Archive by Tags

Articles tagged with: custom communication

Social SEO the big winner in Google’s new search revamp
March 10, 2011 – 7:58 am | 5 Comments
Social SEO the big winner in Google’s new search revamp

The shakeout of winners and losers has begun. Google’s now infamous search algorithm change last month is diverting eyeballs away from so-called content farms and middle-man publishers. Who gains? Big media, for one. And brands-turned-publisher, too.

Share
The power of branded content revealed
December 3, 2010 – 9:48 am | No Comment
The power of branded content revealed

It goes by a few different names: “branded content,” “branded publishing,” and, more recently, “social media branded content.” What is it? It’s company-produced content – not just blog posts and Twitter updates, but long-form narratives, games, video and crowdsourced initiatives, to name a few – that pulls in the public. New studies say it could be the biggest marketing and corporate communications trend of 2011.

Share
The “overenthusiastic” Tweeting intern and other common social media gaffes
October 8, 2010 – 2:50 pm | 4 Comments
The “overenthusiastic” Tweeting intern and other common social media gaffes

According to a new piece of research by Custom Communication, “Social Media Screw Ups – A Short History,” along with the surge in social media investment comes a surge in social media screw-ups by major corporations using these channels to reach the public. 2010 is on pace to see more reputation-bruising social media gaffes than in any previous year. Haven’t they learned anything from the Kryptonite lock fiasco of 2004? Apparently not.

Share
Social Media Influence Conference on Qik.com, Twitter
June 2, 2008 – 6:16 pm | No Comment
Share
Just 10 tickets left for Social Media Influence conference
June 2, 2008 – 11:06 am | No Comment
Share
Leveraging the power and influence of the customer at Starbucks and Dell
April 21, 2008 – 10:54 am | No Comment
Share
Guardian nominated for Sony radio awards – media turned on head
April 10, 2008 – 1:27 pm | No Comment
Share
Custom does “MoJo” with Nokia and Cardiff University
February 19, 2008 – 5:33 pm | No Comment
Share