The verdict is still out on sponsoring the trending Tweet, that form of minimalist advertising Twitter just unleashed on the world. Here, we take a look at which companies, brands and products would be wise to splash out cash on the trending tweets, and which ought to stay well away.

Here’s something to dip into your morning’s cup-o-joe. Dunkin’ Donuts just crowdsourced their way to 12 new doughnut varieties. And the head of research and development? You.

Every day, quick bursts of highly targeted medical information are pumped into the Twitterverse, oblivious to most of us goof-offs blithely in search of the latest iPad reviews and Justin Bieber gossip.

Budgets are tight for conference attendees this year and so event planners have to build plenty of pre-event buzz to get their confab noticed. Jay Baer outlines a fascinating strategy using social media tools to get people talking about your event even before they walk in the door.

I’m typing this post from Rome, a city where most everyone heads to the bar multiple times a day to consume a shot of caffè, leaving the cup behind for the barista to wash and …

Yes, a tip from a person of authority is to be heeded, and often is. But is there an even more convincing attribute out there? Max Ventilla of Aardvark, speaking at SXSW, points out that …

As the legend goes, the modern-day cheeze pizza was invented in the late 19th Century by a pizzaiolo from Naples who devised the simple, but genius, tomatoes-mozzarella-basil-olive oil-combination to impress her majesty, Queen Margherita of …

The blogger buzz today seems to focus around Google and its various manifestations in our technological world, tinged with suspicion at the search giant’s increasingly Big Brother-like power.
From a purely practical view, there’s much excitement …

Clay Shirky has been in London this week promoting the paperback launch of Here Comes Everybody with a series of talks on social networks and digital democracy. Stephen Waddington got an autograph and posted a …

Consumer advocates and social media marketers will no doubt be interested in this story that broke over the weekend. Arlen Parsa at The Daily Background took a short break from political analysis to expose a …