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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: crowdsourcing

Can the Twitterverse perfect pizza?
January 10, 2010 – 2:26 pm | No Comment

As the legend goes, the modern-day cheeze pizza was invented in the late 19th Century by a pizzaiolo from Naples who devised the simple, but genius, tomatoes-mozzarella-basil-olive oil-combination to impress her majesty, Queen Margherita of …

Google gets social, bloggers grow suspicious
February 10, 2009 – 10:32 am | One Comment
Google gets social, bloggers grow suspicious

The blogger buzz today seems to focus around Google and its various manifestations in our technological world, tinged with suspicion at the search giant’s increasingly Big Brother-like power.
From a purely practical view, there’s much excitement …

Questioning the wisdom of the crowd
February 5, 2009 – 11:18 am | No Comment
Questioning the wisdom of the crowd

Clay Shirky has been in London this week promoting the paperback launch of Here Comes Everybody with a series of talks on social networks and digital democracy. Stephen Waddington got an autograph and posted a …

When ‘customer engagement’ goes wrong
January 19, 2009 – 11:34 am | No Comment
When ‘customer engagement’ goes wrong

Consumer advocates and social media marketers will no doubt be interested in this story that broke over the weekend. Arlen Parsa at The Daily Background took a short break from political analysis to expose a …

Crowdsourcing helps save JPG Magazine (maybe)
January 13, 2009 – 10:44 am | No Comment
Crowdsourcing helps save JPG Magazine (maybe)

There may be light at the end of the tunnel for JPG Magazine, which at the beginning of the year announced it would be closing within days. The popular photography publication built entirely around high …

Social media comes of age – CNN says so
November 28, 2008 – 11:19 am | One Comment
Social media comes of age – CNN says so

The terror attacks in Mumbai shocked the world at large on more than one level. The violence, injury and loss of human life which we brace ourselves for every time something like this happens somewhere …

Six laid off at Technorati, everyone else takes a pay cut
November 26, 2008 – 12:39 pm | No Comment
Six laid off at Technorati, everyone else takes a pay cut

Technorati has joined the long list of tech companies tightening their belts in anticipation of a long hard year ahead. The company’s laid off six staff and implemented pay cuts across the board, as CEO …