Search:
Newsletter signup:
Engagement

The business of social media marketing, storytelling and gamification

Social Business

Integrating social business thinking and technologies throughout the enterprise.

Social Analytics

The business of social media listening, understanding and reputation

Sustainability

Social media meets social responsibility.

Social Commerce

Where social media relationships translate into transactions

Home » Archive by Tags

Articles tagged with: crowdsourcing

Social commerce spotlight: Social network CafeMom launches crowdsourcing shopping platform The Prowl
August 16, 2013 – 8:49 am | No Comment
Social commerce spotlight: Social network CafeMom launches crowdsourcing shopping platform The Prowl

New social shopping site The Prowl aims to connect users with products they’ll actually buy, rather than simply dream of.

How Crowdsourcing can innovate sustainability within business
February 5, 2013 – 8:14 am | One Comment
How Crowdsourcing can innovate sustainability within business

The potential for crowdsourcing to drive sustainability is too strong for it to be seen just as another digital marketing tool.

How can social media help in disaster relief efforts?
November 6, 2012 – 2:12 pm | 3 Comments
How can social media help in disaster relief efforts?

Social media has been a lifeline for those affected by Hurricane Sandy. Matthew Yeomans examines its role in wider disaster relief work.

Social media spotlight: McDonald’s Germany jumps on the crowdsourcing train and engages one in four Germans
May 14, 2012 – 8:36 am | One Comment
Social media spotlight: McDonald’s Germany jumps on the crowdsourcing train and engages one in four Germans

We’ve seen Nissan launch a comprehensive crowdsourced car-building campaign, American beer brand Sam Adams crowdsource a new draft beer via Facebook, and makeup maestros Bobbi Brown bring back old lipstick shade favorites based on crowdsourced feedback. Now, the universally-recognised McDonald’s is tapping into social crowdsourcing success, with its Germany-centric ‘Mein Burger’ (My Burger) campaign.

Social creative: Nissan to build crowd-sourced car
February 13, 2012 – 10:54 am | 2 Comments
Social creative: Nissan to build crowd-sourced car

Brands and companies using Facebook for feedback is not news – every day fans are asked to rate items, or are encouraged to chat about new launches. But how often do brands take these comments on board in creating new products? Japanese carmaker Nissan aims to do exactly that in its ‘Project 370Z’, which will see the brand’s Facebook fans crowd-source a special one-off, track-ready, 370Z using off-the-shelf performance parts and accessories.

Social Sustainability: Going viral beats the benefit gig
August 24, 2011 – 10:21 am | No Comment
Social Sustainability: Going viral beats the benefit gig

Once upon a time, charities looking to raise colossal sums of money quickly would turn to fundraising kingpins like Elton John or Bob Geldof, who would round up their rich and famous musical pals and encourage the general populous to congregate in a city park, get drunk and wave at the cameras beaming the event live into millions of homes around the country. But what about now?

LinkedIn and the future of B2B, social business
May 19, 2011 – 2:47 pm | 2 Comments
LinkedIn and the future of B2B, social business

As I type, the LinkedIn (LNKD for you day-traders out there) IPO still has yet to open for its inaugural day of trading and already tech and finance journalists are buzzing about what this will mean for investors, every-day business managers and the entire social media IPO pipeline, some of it silly speculation, some of it precious nuggets of insights.

Tapping the social web to perfect products, streamline business
December 15, 2010 – 12:00 pm | 3 Comments
Tapping the social web to perfect products, streamline business

Ah, if it were only that easy. In truth, companies are still playing lip service to the practice of “social co-creation,” or using social media to tap your customer base for innovative ideas, new research has found.

Gap to crowdsource its way out of a rebranding cock-up
October 8, 2010 – 10:29 am | 6 Comments
Gap to crowdsource its way out of a rebranding cock-up

Gap, the slumping clothing chain, has been feeling the heat these past few days after introducing a new corporate logo on its homepage, one that critics grumble looks like a logo for a bank, or worse, a medical supply chain. When hundreds of disapproving comments piled up on its Facebook wall, on Twitter and in blogs, Gap responded by turning the flap into an exercise in crowdsourcing. It now wants to solicit design ideas from you. Could this mean curtains for high-priced creative boutiques?

When political operatives sabotage your do-gooder social media campaign
October 1, 2010 – 8:52 am | No Comment
When political operatives sabotage your do-gooder social media campaign

The Pepsi Refresh Project has been one of the most successful corporate CSR initiatives in recent memory, pledging millions to worthy causes and raising awareness for thousands more. But this morning it got slammed by its first wave of bad PR: allegations in The New York Times that well-funded Lefty operatives are stuffing the online ballot box for their pet causes