Articles tagged with: comScore
These are tough times for shareholders of Groupon and Facebook, the bellweathers of social commerce as investors bail and share prices continue to plunge. But that’s no reason to throw in the towel. Despite a pretty brutal economic climate, online retail sales in the U.S. continue to show surprisingly strong growth.
Earlier this week we looked at the cultural differences between Europeans and Yanks when it comes to mobile (erm, cell phone) usage. While the Europeans are surprisingly more adept at mobile shopping, the Americans have them beat when it comes to social mobile usage.
It turns out that there’s a bit of magic (not mystery, mind you) in the number 44 as it pertains to Facebook. That is, a branded message delivered in a Facebook news feed can reach up to 44 friends of those fans, a new study on Facebook effectiveness in the retail industry shows.
Now that everyone’s much admired Prince is no longer on the market, European women have moved on to a different crush–Tumblr. A recent overview of internet usage in Europe by comScore found that 395.7 million Europeans took the net in May of 2012. Women accounted for 191.5 million, or 48.8% of the total old-world internet audience, and 46.9%of internet time during the month. That’s a pretty sizable chunk of cyber-pie when compared to total European internet usage by country.
It wasn’t long ago that the cover of the TIME Magazine person of the year issue featured a computer monitor with the word “You,” lauding the ingenuity and creativity of the average internet user who posted and watched videos on something called YouTube. That was at a time, however, when online video ad spending clocked less than $500 million annually and the total number of unique video users was less than 80 million.
Ground-breaking new research from comScore, in collaboration with Facebook, now actually proves that more fans mean more money for companies and organisations.
The fast-moving impact of mobile on the digital economy is now so influential that old-school economists are looking at it as one of the few growth drivers in an otherwise rough macroeconomic climate. Last week, it was confirmed in Mary Meeker’s annual digital trends report that mobile is lifting online commerce and, soon to come, advertising as well. With that in mind, here are some more figures that drill down into the growth rate of mobile in Europe and the U.S.
Your teenage nephew’s homemade videos may not win an award for creativity, or even clarity, but don’t dismiss the power of these amateur auteurs. A new ad effectiveness study shows that user-generated videos more than pull their weight when compared to the pros. They even drive sales.
The early tally is in. Despite the doom-and-gloom economic predictions, the 2011 holiday shopping season has gotten off to a record start. Online shopping and, dare we say it, the nascent social shopping sector is a major factor in what is shaping up to be a record holiday season.
The silly season is back. This Friday starts the annual countdown to make-or-break-dom for retailers. Already I’m seeing plenty of #BlackFriday chatter, with Best Buy paying out handsomely for the most sought-after hashtag of the year. Days later, it will be #CyberMonday.