Articles tagged with: coca cola
It turns out that buzz isn’t always best, as Coca-Cola reveals its massive community doesn’t equal massive sales
The athletes have gone home but the results of the Socialmpics have just been announced. Coca-Cola, Samsung, P&G and Visa all medal
As the London 2012 Olympics games enters its final week, the official sponsors jostle for lane position as they search for social media glory.
Olympians know that the smallest details can mean the difference between a prideful celebration at the podium, or a tear-filled trip home empty handed. But while some victories will come down to millimeters or tenths of a second, the medal standings for corporate sponsors at the 2012 London Olympics will in many ways be decided by likes, page views, and tweets on social networks.
A picture is worth a thousand words – or at least in this case, thousands upon thousands of Facebook comments. When Oreo posted an image on its official Facebook page in support of gay pride back in June it sparked an intense debate among supporters and detractors alike, bringing public discourse on the great civil rights movement of our generation to a new level, with the social network front and center as a sounding board. That a brand would start the discussion is both daring and, we believe, the opening of a new chapter in corporate communications.
As we write, the world is playing countdown to the biggest tech IPO in a decade. In a matter of hours, we’ll know how many billions (north of $100 billion) will add up to the value of Facebook. As we ponder all those zeros, here’s an interesting infographic on the 901 million-pound gorilla’s globe-spanning growth.
Under the wing of its ‘More Fanta. Less Serious’ strap, the ‘Chase the Taste’ campaign features a TV ad (with a soundtrack provided by Parisian house DJ Martin Solveig), Facebook activity and at its core, a Facebook app which houses Fanta City, an animated world with games, missions and a range of prizes to be won, including cinema tickets and trips to Alton Towers.
Time and time again, that traditional marketer and PR mentality — dominated by the desire to create an impressive, big bang of a campaign without really thinking how it’s going to play out in real time and in an online world where everyone talks back — lets brands and agencies down.
We started the week with a big Facebook #Fail from Coca-Cola Down Under and things didn’t get much better as we all tuned in for the big tech news of the week – the details of the new iPad. To recap, Coca-Cola Australia figured it would be a fun idea to ask its 736,000 Facebook fans to participate in a type of word-association game that quickly spiraled into a fan-on-fan insult-fest. It was yet another lesson (as if we needed reminding) that in social media, brands have little to no control over what fans will ultimately say.
That’s the good, albeit brutal, news. The bad news though is that as recently as 2010, half of all large organizations were still blocking employee access to social media sites in the name of security, a new Gartner study says. The number of social-censoring enterprises is falling, but those who hang on in lock-down mode are actually creating a different type of security risk