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Home » Archive by Tags

Articles tagged with: Campaign

The 10 biggest #fails of 2013 (and what you can learn from them)
December 20, 2013 – 9:59 am | No Comment
The 10 biggest #fails of 2013 (and what you can learn from them)

It’s a time for personal reflection and giving thanks, so spend a few moments reflecting on how thankful you are you weren’t involved in these social disasters.

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Infographic: Mobile app tools for publishing on the go
December 3, 2013 – 8:30 am | No Comment
Infographic: Mobile app tools for publishing on the go

The best apps for maintaining your social campaign when you’re away from your desk.

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Budweiser uses vintage appeal of KNITTING in responsible drinking campaign
December 2, 2013 – 10:20 am | No Comment
Budweiser uses vintage appeal of KNITTING in responsible drinking campaign

Budweiser UK is turning tweets into festive jumpers to promote responsible drinking this holiday season.

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Social media spotlight: Wendy’s brings customer tweets to life in clever soap opera parody vids
November 4, 2013 – 10:30 am | One Comment
Social media spotlight: Wendy’s brings customer tweets to life in clever soap opera parody vids

Fast food chains face a difficult challenge with their marketing campaigns, but the latest offering from Wendy’s nails it.

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Social media spotlight: Amsterdam hotel happily bills itself ‘Worst hotel in the world’ in smart advertising move
September 30, 2013 – 7:31 am | No Comment
Social media spotlight: Amsterdam hotel happily bills itself ‘Worst hotel in the world’ in smart advertising move

The Hans Brinker bills itself as the worst hotel in the world, and hundreds of people are flocking to stay there.

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Social media spotlight: London Fire Brigade jumps on selfie phenomenon to promote fire safety
September 23, 2013 – 8:50 am | No Comment
Social media spotlight: London Fire Brigade jumps on selfie phenomenon to promote fire safety

London Fire Brigade is encouraging selfie fans to strike a pose in the name of fire safety.

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Unhappy customers using promoted posts to hit brands where it hurts adds nightmarish new dimension to social customer service
September 4, 2013 – 9:26 am | 2 Comments
Unhappy customers using promoted posts to hit brands where it hurts adds nightmarish new dimension to social customer service

As a disgruntled customer spearheads a Twitter campaign against British Airways, we look at the impact ‘civilian’ promoted posts will have on social customer service.

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Social media spotlight: UN turns to celebrity retweets for World Humanitarian Day
August 19, 2013 – 8:16 am | No Comment
Social media spotlight: UN turns to celebrity retweets for World Humanitarian Day

The UN hopes its new World Humanitarian Day ‘retweet a celebrity’ campaign will raise awareness and funds for causes across the globe.

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Social media spotlight: M&S reels in proud parents with #TellingTales campaign
August 12, 2013 – 8:57 am | No Comment
Social media spotlight: M&S reels in proud parents with #TellingTales campaign

Marks & Spencer’s new kid-centric campaign has a lot to offer, but could benefit from a more joined-up marketing strategy.

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Social media spotlight: O2 encourages Brits to embrace inner dog in biggest social campaign yet
July 8, 2013 – 8:11 am | No Comment
Social media spotlight: O2 encourages Brits to embrace inner dog in biggest social campaign yet

O2′s new campaign will likely divide opinion between cat and dog lovers, but divided opinion usually means big buzz.

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