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Home » Archive by Tags

Articles tagged with: Campaign

Nutella kills massive social campaign over procedural snafu
May 22, 2013 – 10:41 am | No Comment
Nutella kills massive social campaign over procedural snafu

Talk about looking a gift horse in the mouth.

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Infographic: What does ‘buzz’ look like?
April 30, 2013 – 9:11 am | No Comment
Infographic: What does ‘buzz’ look like?

All noise is good noise, right? Well, yes, but according to this inforgraphic, there is an ideal way for it to sound.

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Social media spotlight: Oreos, Nike and Newcastle Brown Ale scoop creative campaign awards
April 29, 2013 – 8:57 am | No Comment
Social media spotlight: Oreos, Nike and Newcastle Brown Ale scoop creative campaign awards

Facebook Studio’s latest creative award winners demonstrate the brilliant ingenuity that can be achieved on social

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Social media spotlight: Nescafe puts Facebook friendship to the test
April 15, 2013 – 8:43 am | No Comment
Social media spotlight: Nescafe puts Facebook friendship to the test

Nescafe’s smart new campaign asks us to consider the value of our Facebook friendships

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Social media spotlight: Ford seeks savvy social ‘agents’ to pioneer Fiesta movement
February 25, 2013 – 10:06 am | No Comment
Social media spotlight: Ford seeks savvy social ‘agents’ to pioneer Fiesta movement

Ford’s new campaign aims to reach a young, vibrant audience, but does this market have the time to seek it out?

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Twitter’s new Ads API gives marketers direct control over easier campaigns
February 21, 2013 – 10:12 am | No Comment
Twitter’s new Ads API gives marketers direct control over easier campaigns

Twitter has launched its Ads API, promising to make large-scale campaigns easier and more cost-effective for marketers.

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Social media spotlight: Capri Sun engages formidable mommy blogger community in new campaign
January 28, 2013 – 9:16 am | No Comment
Social media spotlight: Capri Sun engages formidable mommy blogger community in new campaign

Capri Sun has found a strong ally in their campaign for active kids

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Social media spotlight: ING careers campaign opens a can of worms
January 14, 2013 – 10:08 am | One Comment
Social media spotlight: ING careers campaign opens a can of worms

ING’s new careers-focused campaign poses some pertinent questions, but the company might not like the answers it gets.

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Social media spotlight: Windows puts the ‘OOH’ in its new DOOH campaign (and Gandalf lends a hand)
December 17, 2012 – 10:11 am | No Comment
Social media spotlight: Windows puts the ‘OOH’ in its new DOOH campaign (and Gandalf lends a hand)

Windows’ latest DOOH campaign lets fans get a glimpse of fame, but it’s one famous wizard that’s really doing the work

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Social media spotlight: Ben & Jerry’s blends visual media and local ads for perfect campaign flavour
November 19, 2012 – 11:42 am | No Comment
Social media spotlight: Ben & Jerry’s blends visual media and local ads for perfect campaign flavour

Ben & Jerry’s has launched a smart new campaign that merges Instagram fan-dom and local, physical advertising.

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