“On social media, everyone can hear you scream.” Conversocial’s Josh March talks about the increasing importance of more social customer care.

April Fool’s Day presents a great opportunity for brands to have a bit of fun. Who did it best this year?

Heineken may top the charts in digital intelligence, but a new report shows that the beer industry is way behind in the social race.

LinkedIn is often overlooked as a sales generation platform, but Josh Turner, founder of LinkedSelling.com, argues it’s just critical as any other social channel.

Brands are finally using social to refine their customer strategies, new research shows

New research shows that bloggers present excellent marketing opportunities for brands but still go overlooked.

As advertisers continue to misunderstand the lucrative female market, this infographic highlights the wants and needs of women on social

New research shows that nearly half of Australian social media users will ditch a brand they’ve previously connected with. Why?

A social #fail doesn’t have to spell complete reputational meltdown, provided you act quickly and efficiently, says Matthew Quint

Brands’ tendencies to focus on one form of engagement is excluding major groups of their online communities, new research warns