Articles tagged with: brands
Do the haters outnumber lovers on Twitter?
Speak to any corporate comms honcho and they’ll tell you de-fuzing a Twitter #fail storm can be not just a PR headache, but can really sink the brand’s reputation. On the flip side, there’s no …
The misguided search for an ‘iTunes for news’
David Carr at The New York Times wishes someone would develop a media business model which would do for news what iTunes has done for the music industry. Seamus McCauley responds:
“… the analogy with iTunes is desperate, misleading, unhelpful, …
.jpg)
