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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: brands

Do the haters outnumber lovers on Twitter?
March 8, 2010 – 10:54 am | 5 Comments
Do the haters outnumber lovers on Twitter?

Speak to any corporate comms honcho and they’ll tell you de-fuzing a Twitter #fail storm can be not just a PR headache, but can really sink the brand’s reputation. On the flip side, there’s no …

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The misguided search for an ‘iTunes for news’
January 14, 2009 – 10:58 am | No Comment
The misguided search for an ‘iTunes for news’

David Carr at The New York Times wishes someone would develop a media business model which would do for news what iTunes has done for the music industry. Seamus McCauley responds:
“… the analogy with iTunes is desperate, misleading, unhelpful, …

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Rob Walker and the enduring power of brands
July 22, 2008 – 11:27 am | No Comment
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The YouTube Top 10 Brands – Part I
April 30, 2008 – 10:43 am | 4 Comments
The YouTube Top 10 Brands – Part I
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