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Articles tagged with: brands

Social commerce spotlight: Hey, big brands, leave our social networks alone
November 18, 2011 – 11:41 am | No Comment
Social commerce spotlight: Hey, big brands, leave our social networks alone

As the TNS survey demonstrates, knowing your market is vital. UK users are more likely to use brand pages for praise and to offer advice than for moaning (17 percent vs. 11 percent), whereas the Spanish and Argentinians are more likely to use a brand’s online presence to complain. Having the resources in place to capitalize on these behaviors, then, will lead to more positive brand awareness.

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Social Commerce Spotlight: Footasylum steps into F-Commerce
August 5, 2011 – 6:57 am | One Comment
Social Commerce Spotlight: Footasylum steps into F-Commerce

UK footwear retailer Footasylum is the latest merchant to open a store to its Facebook fans, and indeed, is one of the first in the footwear industry to do so. Footlocker – arguably Footasylum’s biggest competitor – has an enormous 1.35 million Facebook ‘likes’, and yet it’s Footasylum, with a mere 3,790 ‘likes’, that’s storming ahead on the F-commerce landscape – demonstrating that innovation isn’t just for the big boys.

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Do the haters outnumber lovers on Twitter?
March 8, 2010 – 10:54 am | 6 Comments
Do the haters outnumber lovers on Twitter?

Speak to any corporate comms honcho and they’ll tell you de-fuzing a Twitter #fail storm can be not just a PR headache, but can really sink the brand’s reputation. On the flip side, there’s no …

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The misguided search for an ‘iTunes for news’
January 14, 2009 – 10:58 am | No Comment
The misguided search for an ‘iTunes for news’

David Carr at The New York Times wishes someone would develop a media business model which would do for news what iTunes has done for the music industry. Seamus McCauley responds:
“… the analogy with iTunes is desperate, misleading, unhelpful, …

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Rob Walker and the enduring power of brands
July 22, 2008 – 11:27 am | No Comment
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The YouTube Top 10 Brands – Part I
April 30, 2008 – 10:43 am | 4 Comments
The YouTube Top 10 Brands – Part I
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