Articles tagged with: brand reputation
Pampers takes on mommy bloggers and wins
Last week, Procter & Gamble’s Pampers brand faced down a massive public outcry on its new Dry Max diaper brand, started by irate mommy bloggers and their Facebook friends. Angry parents bombarded local news and social media channels claiming the new diaper was giving their newborns serious chemical burns.
Glam Media acquires AdaptiveAds
The news that the ad network Glam Media has acquired ad optimizer AdaptiveAds may bolster the hopes of those who’ve had a sinking feeling about advertising in the current economic downturn. The acquisition means Glam …
