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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: brand reputation

Pampers takes on mommy bloggers and wins
May 10, 2010 – 11:22 am | 17 Comments
Pampers takes on mommy bloggers and wins

Last week, Procter & Gamble’s Pampers brand faced down a massive public outcry on its new Dry Max diaper brand, started by irate mommy bloggers and their Facebook friends. Angry parents bombarded local news and social media channels claiming the new diaper was giving their newborns serious chemical burns.

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Glam Media acquires AdaptiveAds
January 29, 2009 – 11:15 am | No Comment
Glam Media acquires AdaptiveAds

The news that the ad network Glam Media has acquired ad optimizer AdaptiveAds may bolster the hopes of those who’ve had a sinking feeling about advertising in the current economic downturn. The acquisition means Glam …

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PR rising on the social networking tide?
March 3, 2008 – 3:04 pm | No Comment
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Reputation Management- How is Your Brand Represented in Social Media?
February 8, 2008 – 4:53 pm | No Comment
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