Articles tagged with: BP
A jerky video ostensibly filmed inside a swanky, closed-door event hosted by oil giant Shell goes viral this week, racking up more than 400,000 views in less than 48 hours, scores plenty of dishy headlines and gives birth to the hashtag #ShellFAIL. Another case of Big Oil being foiled by social-savvy activists? Yes and No. “No,” as in the Yes Men – that famous band of hoaxters were at it again and they somehow allow the oil giant to come away from this one squeaky clean.
This image captured the social media mega failure BP experienced in the first weeks after the Deepwater Horizon disaster. Learn how BP coped with an overwhelming public response.
Promising to be more “accessible and available,” America’s central bank, the Federal Reserve Board, launched itself into the Twitter age on Wednesday with its first official Tweet (and then four more in subsequent hours). For those keeping score, it is playing catch-up to the Bank of England and The Reserve Bank of Australia in the “central banks that tweet” category, but it’s showing a much more savvy than these notoriously anti-social brands.
As you can see from this handy, little graphic to my left, many of the world’s largest and social-savvy brands continue to fall foul of the social media screw-up. Or, looked at another way, corporate screw-ups are going social at an escalating pace. Just ask McDonald’s, Unilever, FedEx and Carnival Cruises, to name just a few.
This is the third and final installment of our series with crisis communications expert Neil Chapman who led crisis communications for BP during the Deepwater Horizon spill in 2010 and is now a senior associate at Wixted Pope Nora Thompson. Chapman gives us his view on how digital media (and particularly social) have transformed crisis communications strategy.
An interesting new ranking arrived in my in-box Thursday morning grading the most social-savvy FTSE 100 companies. In the top 10 were plenty of brands you’d expect – Marks and Spencer, Burberry, Unilever and Intercontinental Hotels. Also making the cut was Big Oil. Improbably, both BP and Royal Dutch Shell had cracked the top 6 of the FTSE 100 Social Media Index.
A ranking of the City’s most social savvy firms was released this morning and the results may very well surprise you. (They certainly surprised us.) Carnival, the embattled cruise ship line, Burberry, BP, Marks & Spencer and ARM Holdings scored in the top five of the FTSE 100 Social Media Index.
We continue our series with crisis communications expert Neil Chapman, former comms chief at BP during the Deepwater Horizon spill in 2010 and now a senior associate at Wixted Pope Nora Thompson. Neil gives us his view on how digital media (and particularly social) have transformed crisis communications strategy.
In 2012, corporate communicators will continue to grapple with the impact of social media – especially in the realm of crisis communications. How can they tailor and adapt plans to take into account a rapidly changing world that expects them to provide information almost instantly, Neil Chapman writes.
Social media is radically reshaping how companies and organisations handle their crisis communications. At our recent #SMI11 conference, crisis communications experts Neil Chapman and Chris Reed offered a fascinating insight into the ways BP and Eurostar, among other companies, have learned from social media fallout.