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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: BBC

Unmasking of The Stig sends chatter racing through social media
September 2, 2010 – 9:31 am | 2 Comments
Unmasking of The Stig sends chatter racing through social media

The wait is over, Top Gear fans. The long-running speculation about The Stig’s true identity is now revealed. Regardless of who he actually is (cough… Ben Collins), the build-up of speculation and subsequent controversy has sent viral discussions throughout the social media landscape.

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Brits remain world’s biggest online video junkies
April 27, 2010 – 9:20 am | 2 Comments
Brits remain world’s biggest online video junkies

At one point in mid-2008, we reported Brits were the world’s biggest online video junkies. A year-and-a-half later, and it’s clear that addiction continues to intensify, posing big challenges for TV programmers and big potential for advertisers.

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Do the haters outnumber lovers on Twitter?
March 8, 2010 – 10:54 am | 5 Comments
Do the haters outnumber lovers on Twitter?

Speak to any corporate comms honcho and they’ll tell you de-fuzing a Twitter #fail storm can be not just a PR headache, but can really sink the brand’s reputation. On the flip side, there’s no …

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How big brands can defend against Twitter phishing scam
March 1, 2010 – 4:02 pm | One Comment
How big brands can defend against Twitter phishing scam

The list of big-name victims to fall afoul of the latest Twitter phishing expedition is pretty impressive. They include some pretty vigilant Tweeters including journalists at the BBC and The Guardian, British MP Ed Milliband …

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Goodbye Google
June 23, 2009 – 1:18 pm | No Comment

Few software engineers get around quite like Kevin Marks. The Harrow-born programmer / blogger / open standards advocate announced on his blog on Monday that he’s leaving Google. His next stop? Destination unknown. But Brand …

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Radar DDB UK’s Social Media Brandscape
March 5, 2009 – 11:47 am | No Comment
Radar DDB UK’s Social Media Brandscape

We all know that major brands have to adapt fast to the changing world of social media. Now Radar DDB has produced a Social Media Brandscape that seeks to show (with a healthy dose of …

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Google gets social, bloggers grow suspicious
February 10, 2009 – 10:32 am | One Comment
Google gets social, bloggers grow suspicious

The blogger buzz today seems to focus around Google and its various manifestations in our technological world, tinged with suspicion at the search giant’s increasingly Big Brother-like power.
From a purely practical view, there’s much excitement …

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Mahalo Answers: The money-making hope for 2009
December 15, 2008 – 11:47 am | One Comment
Mahalo Answers: The money-making hope for 2009

Mahalo, the human-powered search engine launched in 2007 has added another facet to its angle of curated web content – a Q&A feature called Mahalo Answers. What sets it apart from similar services such as …

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