Hello Fresh delivers exact quantities of specific ingredients direct to customers’ doors, so they can create great-tasting meals themselves, in the comfort of their own homes. Kicking off their Facebook Offers journey was a £20-off deal – pretty generous considering that represents about 50 percent off most of Hello Fresh’s packages

Despite the Twitter population giving a general thumbs down to sponsored and promoted tweets with claims that they’re too intrusive, Facebook is following a similar suit with its new Offers feature.

Cross-channel train service Eurostar claims it’s the first advertiser to integrate real time social media with large-scale advertising in a new initiative – ‘Eurostar Live’ – which will see Facebook and Twitter comments and pictures projected from 363 digital screens across London.

This year’s Super Bowl saw five times as much social activity as last year, figures from Trendrr suggest, which is not surprising given research by Coco-Cola showing that at least 60 percent of viewers were expected to have a smart phone, tablet or computer within arm’s reach and that an average of 10,000 Tweets per minute were fired off in game’s final three minutes.

Now, brand pages are rolling out across the globe, allegedly to partners that have already committed to spending at least $25,000 on Twitter’s ad products, including promoted tweets and trends. There are rumours afoot that brand pages are set to evolve further, with the potential addition of ecommerce functionality (already dubbed ‘T-commerce’), and analytics.

A few weeks ago, print publishers added to the pessimistic chorus of an imminent ad slump when The New York Times reported dismal Q3 numbers. That seems like a distant memory today as a new forecast predicts yet more bullish growth for one brash new sector – social networks.

A community nutrition watchdog, the Physicians Committee for Responsible Medicine (PCRM), is launching a new ad campaign later this week, linking McDonald’s products to heart disease. While the ad is limited to Washington DC area TV sets, the ad’s pre-release on PCRM’s social networks has generated a global response.

Global online advertising spend is rebounding in spectacular style. Latest forecasts say businesses will pay out $98.6 billion in 2014 – a huge rise on the £55.2 billion they spent in 2009. Breaking down those big numbers, two points emerge – the biggest growth is in the Asia-Pacific market, and social remains a small part of the online ad scene.

Pity the creative team: telling the world how great your client’s product is in no more than 140 characters is no small feat. That’s right. Fresh details of the Twitter advertising platform are starting to …

Say goodbye to T&A at the Apple App Store. Apple has decided not to make the same mistake Adam did and will forgo the earning potential of scantily clad ladies.
This decision should give Google’s Android …