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Home » Archive by Tags

Articles tagged with: advertising

Organic posting versus paid advertising: Which delivers results?
May 21, 2013 – 8:35 am | One Comment
Organic posting versus paid advertising: Which delivers results?

Kenshoo’s latest report into advertising tactics says ‘You get what you pay for’

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Facebook to introduce video adverts (whether you like them or not)
May 9, 2013 – 9:40 am | No Comment
Facebook to introduce video adverts (whether you like them or not)

Facebook’s proposed video advert strategy could bring in big bucks, but only if there’s an audience willing to stick around

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Nielsen’s Social Media Report 2012: Mobile up again, Pinterest levelling out and the TV/tablet habit is set to become a big trend
April 15, 2013 – 9:22 am | 4 Comments
Nielsen’s Social Media Report 2012: Mobile up again, Pinterest levelling out and the TV/tablet habit is set to become a big trend

Keep an eye on the dual-screen viewing phenomenon, Nielsen’s new report hints.

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#Uhoh, hashtags are heading to Facebook
March 19, 2013 – 11:03 am | One Comment
#Uhoh, hashtags are heading to Facebook

Is Facebook planning on pilfering Twitter’s hashtag function, too? And will it be a #win or a #fail?

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Social media spotlight: what the new Facebook News Feed means for marketers
March 11, 2013 – 8:57 am | No Comment
Social media spotlight: what the new Facebook News Feed means for marketers

Facebook’s revamped Newsfeed presents a wealth of opportunities – and challenges – to brands looking to maximise engagement

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Paid advertising set to turn a corner in 2013
January 30, 2013 – 9:13 am | No Comment
Paid advertising set to turn a corner in 2013

New research demonstrates that paid-for social advertising is playing an increasingly important role in digital marketing strategies

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Instagram’s privacy policy u-turn: miscommunication or mob rule?
December 19, 2012 – 10:18 am | No Comment
Instagram’s privacy policy u-turn: miscommunication or mob rule?

Instagram caused outrage earlier this week with its new privacy policy, which seemingly sought to sell users’ photos to advertisers. But the company claims we’ve all just got the wrong end of the stick. Have we?

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How do consumer attitudes stack up against ROI expectation?
November 21, 2012 – 12:06 pm | No Comment
How do consumer attitudes stack up against ROI expectation?

It’s becoming increasingly apparent that consumer attitudes and marketer’s expectations of ROI are not matching up. Time for marketers to rethink their plans.

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Study deciphers consumers’ love-hate relationship with brands
November 19, 2012 – 10:52 am | No Comment
Study deciphers consumers’ love-hate relationship with brands

Consumers are vocal about their negative opinions of brands and social advertising, but they’re still happy to interact with them. What gives?

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Consumers pay more attention to their dentists than online adverts
November 1, 2012 – 9:13 am | One Comment
Consumers pay more attention to their dentists than online adverts

Online advertising has huge potential, but as Adobe’s new report shows, there’s more to the medium than ‘selling at’ consumers

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