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Articles tagged with: advertising

Facebook ad conversion rates, ROI and revenue more than double during 2013
October 18, 2013 – 8:13 am | No Comment
Facebook ad conversion rates, ROI and revenue more than double during 2013

New research shows that Facebook ads are performing better than ever.

How are brands using Tumblr?
August 28, 2013 – 8:46 am | One Comment
How are brands using Tumblr?

Social media playground Tumblr has long been on the radar of meme enthusiasts and creative types, but now brands are also waking up to the platform’s potential.

Facebook’s mobile user base jumps 20% heralding hope for a summer advertising boost
July 18, 2013 – 7:51 am | No Comment
Facebook’s mobile user base jumps 20% heralding hope for a summer advertising boost

Facebook’s mobile ads are expected to make waves during this historically quiet advertising season

Twitter to launch targeted advertising
July 4, 2013 – 7:33 am | No Comment
Twitter to launch targeted advertising

Advertisers will soon be able to target the Twitter timelines of specific individuals thanks to the launch of ‘Tailored Ads’.

Facebook removing adverts from offensive posts is a band aid over a bullet wound
July 1, 2013 – 8:54 am | No Comment
Facebook removing adverts from offensive posts is a band aid over a bullet wound

Facebook announces action to remove advertising from offensive pages, but the real question is: when’s it going to remove the offensive material?

Facebook reaches 1m advertisers, but hits pause on video ads
June 20, 2013 – 8:39 am | No Comment
Facebook reaches 1m advertisers, but hits pause on video ads

Is it a lack of brand interest or concerns over user experience that’s delaying this hugely lucrative new feature?

Online sports content consumption overtakes print for first time
June 20, 2013 – 8:16 am | No Comment
Online sports content consumption overtakes print for first time

And sports fans using social media are more likely to buy a product or service from a brand that advertises around sport.

Yahoo files patent for influence-based advertising
June 18, 2013 – 8:31 am | No Comment
Yahoo files patent for influence-based advertising

Yahoo has filed a patent that could see markers bid against one another to target the most influential social audiences.

Organic posting versus paid advertising: Which delivers results?
May 21, 2013 – 8:35 am | One Comment
Organic posting versus paid advertising: Which delivers results?

Kenshoo’s latest report into advertising tactics says ‘You get what you pay for’

Facebook to introduce video adverts (whether you like them or not)
May 9, 2013 – 9:40 am | No Comment
Facebook to introduce video adverts (whether you like them or not)

Facebook’s proposed video advert strategy could bring in big bucks, but only if there’s an audience willing to stick around