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Customer Engagement

Where marketing, PR, advertising and customer service collide.

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Articles tagged with: advertising

Twitter-tizing: the art of seduction, just be brief
March 1, 2010 – 10:29 am | 6 Comments
Twitter-tizing: the art of seduction, just be brief

Pity the creative team: telling the world how great your client’s product is in no more than 140 characters is no small feat. That’s right. Fresh details of the Twitter advertising platform are starting to …

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No sex please, we’re Apple
February 23, 2010 – 9:35 am | 2 Comments
No sex please, we’re Apple

Say goodbye to T&A at the Apple App Store. Apple has decided not to make the same mistake Adam did and will forgo the earning potential of scantily clad ladies.
This decision should give Google’s Android …

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Social media introduces the era of zero-budget marketing
February 22, 2010 – 4:28 pm | 2 Comments
Social media introduces the era of zero-budget marketing

Okay, maybe “zero” is an exaggeration. But there is definitely a way to promote your brands for much less money than through traditional Madison Avenue-driven channels.
Just today, we’ve seen two examples:

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Doritos crunches Mad Men
February 9, 2010 – 9:01 am | One Comment
Doritos crunches Mad Men

“Be afraid, Madison Avenue. Be very afraid,” is Stuart Elliott’s warning in The New York Times. From the result of internet polls and YouTube hits, the big winner at this year’s Super Bowl is the …

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