Kenshoo’s latest report into advertising tactics says ‘You get what you pay for’

Facebook’s proposed video advert strategy could bring in big bucks, but only if there’s an audience willing to stick around

Keep an eye on the dual-screen viewing phenomenon, Nielsen’s new report hints.

Is Facebook planning on pilfering Twitter’s hashtag function, too? And will it be a #win or a #fail?

Facebook’s revamped Newsfeed presents a wealth of opportunities – and challenges – to brands looking to maximise engagement

New research demonstrates that paid-for social advertising is playing an increasingly important role in digital marketing strategies

Instagram caused outrage earlier this week with its new privacy policy, which seemingly sought to sell users’ photos to advertisers. But the company claims we’ve all just got the wrong end of the stick. Have we?

It’s becoming increasingly apparent that consumer attitudes and marketer’s expectations of ROI are not matching up. Time for marketers to rethink their plans.

Consumers are vocal about their negative opinions of brands and social advertising, but they’re still happy to interact with them. What gives?

Online advertising has huge potential, but as Adobe’s new report shows, there’s more to the medium than ‘selling at’ consumers