Now, brand pages are rolling out across the globe, allegedly to partners that have already committed to spending at least $25,000 on Twitter’s ad products, including promoted tweets and trends. There are rumours afoot that brand pages are set to evolve further, with the potential addition of ecommerce functionality (already dubbed ‘T-commerce’), and analytics.

A few weeks ago, print publishers added to the pessimistic chorus of an imminent ad slump when The New York Times reported dismal Q3 numbers. That seems like a distant memory today as a new forecast predicts yet more bullish growth for one brash new sector – social networks.

A community nutrition watchdog, the Physicians Committee for Responsible Medicine (PCRM), is launching a new ad campaign later this week, linking McDonald’s products to heart disease. While the ad is limited to Washington DC area TV sets, the ad’s pre-release on PCRM’s social networks has generated a global response.

Global online advertising spend is rebounding in spectacular style. Latest forecasts say businesses will pay out $98.6 billion in 2014 – a huge rise on the £55.2 billion they spent in 2009. Breaking down those big numbers, two points emerge – the biggest growth is in the Asia-Pacific market, and social remains a small part of the online ad scene.

Pity the creative team: telling the world how great your client’s product is in no more than 140 characters is no small feat. That’s right. Fresh details of the Twitter advertising platform are starting to …

Say goodbye to T&A at the Apple App Store. Apple has decided not to make the same mistake Adam did and will forgo the earning potential of scantily clad ladies.
This decision should give Google’s Android …

Okay, maybe “zero” is an exaggeration. But there is definitely a way to promote your brands for much less money than through traditional Madison Avenue-driven channels.
Just today, we’ve seen two examples:

“Be afraid, Madison Avenue. Be very afraid,” is Stuart Elliott’s warning in The New York Times. From the result of internet polls and YouTube hits, the big winner at this year’s Super Bowl is the …