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Social Media Crisis Communication Training

As big brands are quick to discover these days, deploying old-school PR methods to defuse a crisis is no longer acceptable corporate comms practice in an age where damaging “news” can break from a Twitter feed, blog post or YouTube clip. While these social tools that can sink the reputation of a slow-footed organisation, they can be used to great effect by the social-savvy company to manage its communications swiftly, openly and with greater impact for all your stakeholders in a time of crisis.


Through a series of best- and worst-practice examples and interactive role-playing exercises, we’ll teach you how to effectively handle a social media crisis and to use social media to help manage and lead crisis communication. This workshop takes traditional media “crisis” training ” to the next level and draws from the lessons of SMI’s book: #FAIL, The 50 Greatest Social Media Screw-Ups.

You will learn the latest social media tactics, tools and tips to defuse a crisis and better manage your corporate reputation. The trainers have advised some of the world’s largest financial services companies on social media risk management around rights issues and investments.

Is your crisis communications plan updated for the Twitter era? Download our free Social Media Crisis Response Plan.

What you get out of it
We provide fresh insight into how your company can update its crisis communications strategy for the Web 2.0 era, plus we deliver a comprehensive understanding of how these evolving technologies are forever changing corporate communications practice. This is a practical, results-oriented workshop delivered by veteran media trainers and social media experts with a deep background in e-reputation and crisis management for FTSE 100-sized firms.

What delegates have said about the workshop

I was really impressed by the quality of both trainers that were able to share their experience from “live examples.” I really appreciated the “4 Ps” theory and the “Decision Tree” that fit a variety of communications and form great material to train our mediators. Great workshop! -  Jean-Manuel Henderson Varlin, Contact Centre Manager, Eurostar

This training session was  breath of fresh air. Concise, insightful, and thought-provoking, Neil and Bernhard’s approach combined fresh perspectives with authoritative knowledge and greatly helped me get to grips with this rapidly-evolving field. – Dan Selinger, Group Communications Executive, Oxford University Press