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Home » Training and Workshops

Training and Workshops

SMI provides bespoke in-house training, workshops and consultancy in social media editorial strategy and creating compelling social content.

We offer the following training modules:

Social Media Crisis Communications: making emergency media training relevant for the digital age.

Think Like an Editor: editorial training to help employees publish on blogs, Facebook and Twitter.

Social Media Sustainability: bringing sustainability alive for social media communities.

We draw on 15 year’s journalism experience documenting business and technology five years’ advising FTSE 100 companies how social media can:

•    increase the effectiveness of your marketing expenditures
•    help guide sustainability/CSR initiatives
•    impact corporate investment decisions, M&A strategy
•    enhance employee relations
•    improve customer service
•    offer feedback for Research and Development

About the trainers

Our training and consulting work is headed by Matthew Yeomans. Since 1995, they have documented the growth of online business as editors and writers for publications such as Time, Wired, the Industry Standard, and Fortune.

They have spent the last five years advising FTSE 100 companies such as Lloyds Banking Group, Tesco, PwC and HSBC on social media and have worked with many major agencies including launching DDB’s social media offering in the UK. They have taught social media and journalism at New York University, Cardiff University, and e-consultancy.

What Clients Say:

“I’ve attended umpteen social media conferences, forums, webinars and courses and nothing comes close to your course yesterday.

- Lorraine Forrest-Turner, Content Editor, HPS Group

I was really impressed by the quality of both trainers that were able to share their experience from “live examples.” I really appreciated the “4 Ps” theory and the “Decision Tree” that fit a variety of communications and form great material to train our mediators. Great workshop! -  Jean-Manuel Henderson Varlin, Contact Centre Manager, Eurostar

This training session was  breath of fresh air. Concise, insightful, and thought-provoking, Neil and Berhard’s approach combined fresh perspectives with authoritative knowledge and greatly helped me get to grips with this rapidly-evolving field. – Dan Selinger, Group Communications Executive, Oxford University Press

“The training sessions blended Matthew’s experience as an accomplished journalist, genuine social media maven, and as an event organiser and speaker. They were appreciated. And they worked. “

- Chris Reed, Managing Partner, Brew Digital

Contact info[at]  to find out how SMI training and consulting can help your company.